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BACKGROUND <br /> Chapter 3, Section 36530 of the Parking and Business Improvement Area Law of 1989 <br /> requires the City Council to do the following to levy the annual assessment for the <br /> Downtown Pleasanton Business Improvement District (BID): <br /> • Ratify an advisory board to prepare the Pleasanton Downtown Association annual <br /> report and budget (completed on September 19, 2017); <br /> • Accept the annual report and budget and set a public hearing to levy the <br /> assessments (completed on November 7, 2017); and <br /> • Open and close a public hearing and adopt by resolution the assessments (to be <br /> completed on December 5, 2017). <br /> Over the past 31 years, these steps have been conducted annually to formally levy the <br /> Downtown Pleasanton Business Improvement District assessment. <br /> DISCUSSION <br /> The PDA annual assessment revenue in 2018 is budgeted at $68,000. Currently, <br /> assessments are based on proximity to Main Street, with a minimum assessment of$50 <br /> and a maximum assessment of$350; non-profit businesses within the BID are not <br /> assessed. The assessment formula — which has been used since 1996 — is based on <br /> the annual business license payment and is calculated as follows: <br /> • businesses located curbside and downstairs on Main Street are assessed at two <br /> times (2X) their business license; <br /> • businesses with a Main Street address located upstairs, or not curbside, are <br /> assessed at a rate of one and a half times (11/2X) their business license; <br /> • all other businesses (those located off Main Street) pay an amount equal to one <br /> times (1X) their business license. <br /> For 2018, there are no proposed boundary changes or proposed changes in the method <br /> of levying the assessment. <br /> Included in the current agreement between the City and the Pleasanton Downtown <br /> Association, the City contributes funds to match the annual assessment revenue. This <br /> combined $136,000, consisting of the assessment revenue generated by the businesses <br /> in the BID and the City's matching funds, is projected to account for approximately 31 <br /> percent of the PDA's total 2018 funding sources. Events planned during the year are <br /> projected to account for approximately 49 percent of the PDA's total 2018 revenue, while <br /> associate memberships and corporate sponsorships account for the remaining 20 percent <br /> of the 2018 funding sources. <br /> As the first two steps in the process have been successfully completed, the City Council <br /> is now asked to hold a public hearing to hear any protest to the levy of the Downtown <br /> Pleasanton Business Improvement District assessment for 2018. The Council is then <br /> asked to consider adoption of a resolution levying the Downtown Pleasanton Business <br /> Improvement District assessment for 2018 (Attachment 1). <br /> Page 2 of 3 <br />