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ATTACHMENT 3 <br />decades have been for light industrial purposes, and in many instances, the <br />unfortunate bi-product has been an overall lack of investment in the area, the <br />creation of several underutilized properties, aging infrastructure, and a <br />general lack of economic production and aesthetic degradation. <br />The objectives of the proposed JDEDZ and associated General Plan <br />amendment and PUD rezoning are to: <br />1. Provide a consistent framework for the City's review and approval of new <br />uses and projects in the JDEDZ project area, encouraging investment in <br />and adding value to these properties; <br />2. Maximize the benefits of the location of the JDEDZ project area as an infill <br />site located along transportation corridors and near transit by encouraging <br />the development of both locally and regionally accessible uses in the <br />JDEDZ project area; and <br />3. Encourage the development of a diverse mix of uses in the City that would <br />promote long-term economic growth by generating substantial new <br />revenues for the City. <br />The goals of the proposed JDEDZ and associated General Plan amendment <br />and PUD rezoning are to: <br />1. Transforming the area into a thriving commercial corridor that capitalizes <br />on its location at the intersection of the 1-580 and 1-680 freeways; <br />2. Creating opportunities for new land uses and services in the community to <br />broaden the City's economic base, thereby generating new tax revenue to <br />support City services and programs; and <br />3. Streamlining the development review process for new land uses through <br />completed California Environmental Quality Act (CEQA) documentation <br />and in most cases staff -level review processes. <br />B. Description of Development <br />The JDEDZ entails the implementation of rules, regulations/review processes, <br />and design guidelines to allow for and facilitate future development and <br />redevelopment within the JDEDZ project area. As part of the proposed <br />JDEDZ, the City would also: specify fees and fee credits for prospective <br />uses; specify off-site improvements; and potentially execute one or more <br />Development Agreements with identified property owners. <br />The mix of uses expected to occur within the JDEDZ project area with full <br />buildout includes club retail (also known as warehouse club), hotel, <br />recreational facilities, and general retail establishments. Existing uses within <br />the JDEDZ project area would be "grandfathered" and operate and/or expand <br />