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3. Encourage the development of a diverse mix of uses in the City that would promote long-term economic growth by generating substantial new revenues for the City. The goals of the proposed JDEDZ and associated General Plan amendment and PUD rezoning are to: 1. Transforming the area into a thriving commercial corridor that capitalizes on its location at the intersection of the 1-580 and 1-680 freeways; 2. Creating opportunities for new land uses and services in the community to broaden the City's economic base, thereby generating new tax revenue to support City services and programs; and 3. Streamlining the development review process for new land uses through completed California Environmental Quality Act (CEQA) documentation and in most cases staff-level review processes. B. Description of Development The JDEDZ entails the implementation of rules, regulations/review processes, and design guidelines to allow for and facilitate future development and redevelopment within the JDEDZ project area. As part of the proposed JDEDZ, the City would also: specify fees and fee credits for prospective uses; specify off-site improvements; and potentially execute one or more Development Agreements with identified property owners. The mix of uses expected to occur within the JDEDZ project area with full buildout includes club retail (also known as warehouse club), hotel, recreational facilities, and general retail establishments. Existing uses within the JDEDZ project area would be "grandfathered" and operate and/or expand until redevelopment activities are proposed for a specific parcel within the project area. With development of the JDEDZ, the project area could contain up to 535,490 square feet of occupied building space, a net increase of 310,802 square feet over the existing occupied buildings within the JDEDZ project area. It is assumed that development of the JDEDZ project area would occur in two or more phases, including an initial phase (Phase I) during which Parcels 6, 9 and 10 would be developed with hotel (132,000 square feet), club retail (148,000 square feet), and general retail (43,903 square feet) uses; and one or more future development phases. All new development would be subject to a separate and subsequent development review process (e.g. Design Review, Conditional Use Permit, Planned Unit Development, etc.)