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we need to think more strategically about the kind of jobs we're creating, or home jobs versus corporate jobs, or are there other answers than just saying throw housing at it. But, it prompted more questions to me than answers. Justin, how about you? Commissioner Brown: Yes, in terms of the General Plan, they spent a fair amount of time talking about LA and that sort of area around the Hollywood Boulevard I think it was. As Nancy pointed out, they talked about creating a special place and having a larger vision. As they were talking about that, I was thinking about the civic center as well as downtown. And they talked about a town that got incorporated. It was everyone's dumping ground for everything they didn't want and the General Plan was a vehicle for significant change over a long time period. So, the Downtown Specific Plan needs to be a vision for what we want downtown reflective of community input. The General Plan is a similar vision but just at a citywide level. It did point out to me that sort of when we kick off the Specific Plan, there is hopefully a fair amount of brainstorming we need to do is what is that long -term vision that we want 10- 15 -20 -30 years in the future of what we want the Downtown to look like. And, on the ABAG piece, I found the graphs fascinating around the demographics and changes. We couldn't really see them in the room because they were black on black, and that's why downloading the presentations afterwards is really interesting. She spent some time talking about gentrification and some of the challenges that we haven't had necessarily here, but we also have similar issues in terms of cost of living and the average household and so on. Nancy described it well —it's sort of a three sided pyramid —jobs, housing and transportation. As you grow one or the other, it puts pressure on the other two. If jobs and housing aren't in the same place, it creates transportation issues. Some people in the audience were asking why we are getting pressure for houses when jobs are elsewhere, and so on. What it really pointed out to me is I need to learn a lot more about ABAG and get better educated. And, it struck me how difficult a job they have and how much of a probably thankless job they have. On the sign ordinance piece there was a lot of colored commentary around First Amendment rights and free speech rights and so on. What was interesting is the overriding take -away I took was you can't control the content on the sign but you can put some constraints around it. As an example, you can't create an ordinance that says, political signs can only be this size or that size, and you can put out political signs but they have to be down 30 days after the election. What you can do is you can say all temporary signs have a maximum size of this and can only be out for a certain period of time, or you can't have a temporary sign that's falling under an art ordinance that's really advertising a business. So someone can't put a mural on the side of their pet care that has a picture of a dog and they're passing it off as art when it is really advertising the business, right? So there were a lot of things, but the broader picture is, don't try to control the content, try to have something consistent. So you could control the location of sandwich board signs or A -frame sizes in particular towns, but you can't say restaurants can't put A -frame signs out or anything like that. You have to generalize it around location, size, and things like that. The last thing I'll comment on is they talked about sign allocation content as well. If you have let's call it a PUD, you could consider at a PUD level saying that you have a PLANNING COMMISSION MINUTES, December 14, 2016 Page 35 of 49