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The Parking Study also recommends that the City work with private lot owners to develop shared parking agreements among adjacent businesses in underutilized lots to increase overall availability of on-street parking. Shared-use parking involves the allocation of existing parking spaces for use by businesses with different operational hours and/or functions. The Parking Plan indicates that shared-use parking would be an effective way to manage the existing parking supply located Downtown because many uses have complementary use patterns (for instance, banks and restaurants typically experience peak demand for parking at different times). Shared parking would also be cost-effective in that it doesn't require construction, and there are no associated costs such as land acquisition, construction, and maintenance that would be incurred to create new parking supply. Parking Demand Management Strategies The Parking Plan identifies key parking demand management strategies described in further detail below. ® City Strategies to Implement • Parking Management Focus — designate an existing City staff person to create an "information center" to consolidate information for businesses and the public regarding alternative transportation methods, work with Downtown businesses to reduce trips and minimize parking impacts, and administer a Transportation Management Association (TMA) that enables small employers to provide commute alternatives to employees. ■ Measures to Encourage Use of Other Travel Modes — Implement improvements to encourage bicycle access to Downtown, including short- term bicycle parking near storefronts and restaurants, work with property owners to colocate bicycle parking in existing parking lots nearest to Main Street, partner with groups to provide valet bicycle parking at special events, install a bicycle repair station in a convenient location such as the Lions Wayside Park or City Library to encourage employees and visitors to ride their bicycles to Downtown, work with LAVTA to increase the frequency of Downtown-bound bus lines at key travel times, work with LAVTA to provide a free or reduced shuttle or connector bus between Downtown and Stoneridge Shopping Center and/or Hacienda, and disseminate information about ridesharing/carpooling services for employers and employees within the Downtown, and implement other improvements to encourage employees and visitors to ride their bicycles to Downtown. • Strategies to Manage Parking Locations — Designate parking lots specifically for employees on the periphery of Downtown to increase on- street spaces in the vicinity of retail shops and restaurants, charge for parking in the most desirable but least available locations and also provide parking on the periphery of Downtown at no charge, and install digital parking occupancy signs that display the number of vacant spaces, which would work in conjunction with parking specific wayfinding signage. Page 6 of 9