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Vice Mayor Narum asked for additional clarification about funding for traffic improvements, and if there <br /> would be any difference between the proposed economic development zone and the initiative project. <br /> City Manager Nelson Fialho explained that the report discusses two possible ways of financing traffic <br /> improvements. <br /> Regarding the zone, there are three primary sources of funds including: direct developer contributions, <br /> traffic impact fees, and new sales tax generated by Costco. In the case of the initiative, absent a strong <br /> anchor tenant that could put forward significant funds up front, the other alternative would be to create a <br /> special improvement district that would issue bonds to "front" the necessary revenue to make the <br /> improvements and pay an annual tax to pay back the bonds. City Manager Fialho added there has <br /> been no discussion of a property tax rebate or other incentive to help with funding. <br /> Vice Mayor Narum referenced the economic analysis and asked whether the costs of traffic mitigation <br /> measures were taken into account. It was noted that traffic mitigation costs were not included in either <br /> analysis. <br /> Vice Mayor Narum opened the item for public comment. <br /> Tony Perino, President, Nearon Enterprises, expressed support for the findings and conclusions of the <br /> study. He commended Council for commissioning the study. <br /> Don Maday opined that the City is massaging assumptions, data and arguments to support the pre- <br /> conceived conclusions. He added that he believes the report is biased and incomplete and does not <br /> show the City spending over $11 million to build a Costco in Pleasanton. He asserted that the initiative <br /> reduces vehicle traffic by over 2,500 trips per day. He addressed the initiative's impact on air quality <br /> and believed the economic impact study is wrong, adding that local retailers cannot compete with <br /> Costco. He alleged that the fiscal impact analysis is incomplete and wondered why taxpayers are <br /> funding over $11 million of the bill. Mr. Maday reported it is not the City's job to make a project feasible <br /> for a developer. <br /> Bill Wheeler asked that the campaign process leading up to the November election be fair and objective <br /> by conducting an education campaign and presenting unbiased viewpoints. He looked forward to <br /> public discourse and thanked Council for the opportunity to address this matter. <br /> Amera Morrison the attorney representing Bill Wheeler, thanked the City for its work on this item and <br /> stated they have not had a chance to review the report but will be hiring an economic consultant to <br /> review the work. She noted the importance of the public understanding the costs and benefits of the <br /> initiative and addressed key issues to focus on during the campaign. <br /> In response to questions about funding for transportation improvements for the proposed zone, City <br /> Manager Fialho reiterated that funding sources could include: a payment from Nearon Enterprises, <br /> traffic impact fees that have been collected by the City over time from other developers and would be <br /> paid by any party developing within the proposed EDZ, and through new sales tax generated from <br /> Costco. <br /> Alternatively to make up the final 1/3 of the funds necessary to complete the traffic improvements, the <br /> City could borrow funds, internally, from City reserves and pay itself back with new sales taxes <br /> generated by Costco. He added that the new Bernal Community Park property has been funded in that <br /> way. Another alternative could include the creation of an assessment district, which is the approach <br /> used to fund infrastructure improvements within the Hacienda Business Park. <br /> City Council Minutes Page 5 of 7 August 16,2016 <br />