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ATTACHMENT 2 FEHRif PEERS November 9, 2015 Gerry Beaudin Director of Community Development City of Pleasanton 200 Old Bernal Avenue Pleasanton, California 94566 Re: Proposal to Prepare Downtown Pleasanton Parking Strategy and Implementation Plan Dear Mr. Beaudin: Thank you for inviting Fehr & Peers to submit this proposal to prepare a Parking Strategy and Implementation Plan for downtown Pleasanton. Fehr & Peers experience in developing parking management plans for other local jurisdictions, providing input to policy updates, and offering guidance regarding available and emerging parking technology will help us provide immediate, near- term and long-term parking solutions of for downtown Pleasanton. For this work effort, we have partnered with Studio L'Image to provide support for the wayfinding component of this project, and StreetLight Data, to provide enhanced travel metrics to the downtown area, such as duration of stay and trip origin,to support the development of targeted parking policies and programs. We understand that time is of the essence for this project as many parking areas within downtown Pleasanton are operating at capacity for portions of the day. We have structured our work plan to be collaborative with City staff to expedite the schedule. SCOPE OF WORK Task 1 —Project Meetings and Coordination Fehr & Peers will participate in six in-person meetings as part of this project, not including meetings identified in specific tasks outlined below, including a kick-off meeting to review the scope of work and data needs, prioritize scope items, discuss preliminary parking strategies for evaluation, and finalize the project schedule. Other meetings could include informational sessions with the Pleasanton Downtown Association or the City Council. Task 2—Existing Conditions For the purposes of this work effort, the boundaries of the downtown Pleasanton parking plan area are generally Ray Street to the north, First Street to the east, Bernal Avenue to the south, and Peters