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ATTACHMENT 1 <br /> THE CITY OF 22 <br /> T ' CITY COUNCIL AGENDA REPORT <br /> pLEASANTON. <br /> October 6, 2015 <br /> Economic Development <br /> Community Development <br /> TITLE: INITIATE DOWNTOWN PARKING STRATEGY AND IMPLEMENTATION PLAN <br /> SUMMARY <br /> Several recent redevelopment projects in the pipeline or already complete indicate a <br /> positive trend for economic growth in Downtown Pleasanton.While this new activity within <br /> the commercial district is welcomed, it is increasing the demand for parking.To determine <br /> how best to ensure sufficient and efficient parking in the downtown area in both the near- <br /> and long-terms, staff is outlining a process to review and address both parking supply <br /> and parking management. These steps will result in a range of actions that are sensitive <br /> to the desire to foster economic development and a pedestrian-oriented downtown while <br /> meeting the parking demand of local businesses and residents. Staff proposes to begin <br /> with a downtown parking analysis and feasibility study, which will allow for a reasoned <br /> and focused evaluation of various physical improvements and parking management <br /> options. With recommendations in hand, staff will return to the City Council with a parking <br /> strategy and implementation plan. <br /> RECOMMENDATION <br /> Authorize staff to initiate the development of a downtown parking strategy and <br /> implementation plan. <br /> FINANCIAL STATEMENT <br /> Funding for a downtown parking analysis and feasibility study not to exceed $100,000 is <br /> included in the FY15-16 Capital Improvement Program budget. With City Council <br /> authorization, staff will issue an RFP to prepare the proposed parking supply/demand and <br /> feasibility study and request Council's approval to award a contract at an upcoming City <br /> Council meeting. <br />