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BACKGROUND At the October 6, 2015 City Council meeting, Council affirmed the City's commitment to providing sufficient and convenient parking for Downtown by authorizing staff to undertake a Downtown Parking Strategy and Implementation Plan (Attachment 1, October 6, 2015 Agenda Report). Council also directed staff to pursue other opportunities to improve the parking supply in the Downtown commercial area as soon as practical. DISCUSSION Downtown Parking Strategy and Implementation Plan Staff developed a detailed scope of work for the Downtown Parking Strategy and Implementation Plan and entered into a contract with Fehr & Peers to ensure the necessary work can be done in a timely fashion (Attachment 2, Fehr & Peers Downtown Parking Scope of Work, Schedule, and Budget). Based on the Scope of Work, staff expects to have an administrative draft report by February, 2016. To that end, the Strategy and Implementation Plan work is underway, with several information and data gathering exercises already completed, including verifying parking utilization surveys data, identifying where downtown visitors are coming from (using electronic data), and preliminary discussions about wayfinding signage. Other Parking Solutions In addition to the Parking Strategy & Implementation Plan, staff is working with the Pleasanton Downtown Association (PDA) on three deliberate steps to increase and better utilize the existing parking supply, as discussed in more detail below. Enforcement. At the request of the PDA, Pleasanton Police Department (PD) will begin enforcing posted time limits in the Downtown in January 2016. There will be a one-month "grace period" when PD will issue warnings to educate and remind drivers about the time limits, followed by enforcement and citations for violators beginning in February 2016. During this "grace period," PDA will develop a campaign to make Downtown patrons aware of the upcoming enforcement and its objectives (to increase parking turnover in Downtown's highest-demand areas). Employee/Event Parking. The area that abuts the Union Pacific Railway line between Division Street and St. Mary Street — sometimes referred to as the "DeMolay lot" — will be resurfaced with an aggregate (rock) material as a "temporary" parking solution. The improvements will yield approximately 46 parking spaces intended for employees and/or special event parking (Attachment 3, Concept Plan). It should be noted that approximately half of the site is owned by Union Pacific Railroad; thus, the need to call this a temporary parking solution. The cost for this work is approximately $35,000 (not including a new fence and other anticipated site improvements), and it will be completed by January 2016, weather permitting. Page 2 of 3