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o Evaluate existing parking efficiency o Consider amendments to regulations Many ideas have been shared regarding potential parking opportunities and while all ideas bear consideration and merit, the City would like to create one comprehensive strategy for the Council to start to plan to implement those. Ms. Ott concluded and said next steps would be to return to the Council in April/May with the strategy and implementation plan which would include all elements on the parking supply and management for the Council's consideration, solicit input and buy-in from property owners which allows them to create a Work Plan and budget and allocate resources to specific projects, which will return to the City Council. Mayor Thorne asked if the study will take human nature into consideration, stating if parking is more than one block from Main Street, they may not be used. Ms. Ott said this is something staff will consider during development of the study. Vice-Mayor Brown said as a Wheels Bus board member they have held presentations about regional rail and Ace Train, with an extensive plan for growth and development to help get cars off of 1-580 and 1-680. The Ace Train has the potential to do that. In addition, a Downtown resident complains on a regular basis that the Ace lot is full and they are overflowing onto Harrison Street. She asked if Ace and the Ace parking lot be a part of the study, as it is part of the challenge of parking on Downtown streets. Mr. Fialho said that work was not envisioned as part of this exercise. Staff is working with Ace and the Alameda Transportation Commission to see if there are alternatives to the capacity issue at the parking lot, one of which is financing from Measure BB and some long term accommodations that incorporate a portion of the Civic Center property if they redevelop the site into something different. Right now, the property is not owned by the City, but owned by the City and County of San Francisco. He said staff was looking at this work more of a Downtown vitality perspective but clearly it is related, but if the Council wants to incorporate that into this work, clear direction would need to be given. Vice-Mayor Brown said she thinks they are inter-related. Mr. Fialho said the other option is to add this to the priority list and tackle it separately, acknowledging that one and the other are related but not necessarily dependent on one another. Mayor Thorne opened the item for public comment. Marco Bronzini said he manages 719 Main Street with his father, Al Bronzini. They support the position of the PDA. They share a lot with a property owner and owners are becoming very territorial and he receives calls from tenants about employee parking in lots. A lot of money is being spent on signage that calls out the fact that parking is for the business. Many business are towing illegally parked cars and arguments occur. He suggested implementing some things immediately and supported the study. Gene Finch apologized for his demeanor, said he and his family lives in the Downtown and love Pleasanton and agrees with the PDA's study but he is angry that it only now coming to the Council. He did not believe it was progress but digression. The City is approving development downtown and voiced concerns with the inability to park. He said he is one of the longest surviving businesses along with the Bronzinis and the City is now approving development without parking but in-lieu fees. He asked that something be done by the City Council immediately to make the commitment to seriously address the issue. The City does not enforce the laws for 3 hour parking and it is deplorable, with nothing being done. Peter MacDonald said he is happy that the City is looking at moving forward with the study, supported the PDA recommendations, and asked not to wait until 2018 to address the Downtown situation, where City Council Minutes Page 25 of 28 October 6,2015