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Vice-Mayor Brown said her point is that Ruby Hill residents should consider approaching Livermore and indicate they are not doing collection of fees which should be backed out, and then see if the 90 authors of the letters might be successful in that. Ms. Wagner commented that the City has tried this 7 years ago but was not successful. Councilmember Narum commented that she and Vice-Mayor Brown have been attending the Zone 7 meetings protesting on behalf of residents the rate increases and asking questions, as well as staff present at meetings. She asked that citizens attend meetings and help in this regard or at a minimum, email or write letters to the Board, as they are elected and are supposed to serve their constituents. MOTION: It was m/s by Pentin/Olson to accept staff's recommendation with the revision to retain the senior discount at 20% and that it include across the board discount for both seniors and low income to move from 40 CCF to 30 CCF as the baseline for qualification. Motion carried by the following vote: Ayes: Councilmembers Brown, Olson, Narum, Pentin, Mayor Thorne Noes: None Absent: None 22. Consider authorizing staff to initiate the development of a downtown parking strategy and implementation plan Director of Economic Development Pamela Ott presented the staff report and described the scope, layout, and key elements of the request for the Council to authorize staff to initiate and develop a comprehensive, Pleasanton-specific parking strategy and implementation plan with the goal of creating sufficient and efficient parking in Downtown while still maintaining the City's unique character and sense of place. The Downtown Specific Plan (DSP) notes that additional public and private parking needs should be provided with several objectives as outlined in the staff report and gave a background on purchase of the property in the corridor which added 235 public parking spaces, as well as other investments in the downtown. More recently the transportation consultant's parking study by Hexagon was the result of increased development in Downtown and the study is included in the packet. The study found that during peak periods of weekday lunch and evenings and Saturday morning afternoons, parking along some blocks is near capacity or 90% to 100%. Weekday evening parking was most impacted which included 15 blocks at or near capacity along Main Street, and she noted for each of the studied times there was still available parking towards the north and south ends of Main Street along Peters Avenue and First Street. Ms. Ott said included in the staff report was a packet received from the Pleasanton Downtown Association (PDA) which staff is appreciative of. One is a letter listing their two-year parking recommendations and the other was additional analysis that the PDA Parking Subcommittee had conducted based on the Hexagon report. She said staff would suggest to the Council that the PDA's recommendations need to get folded into the process of developing a strategy and a plan. Ms. Ott said the first step of the process if the Council approved the recommendation is: • To authorize a study to update the 2013 Hexagon Parking Study to verify parking space utilization, both short and long term use: o For the study to recommend how many spaces are needed in the Downtown o For the study to consider parking supply and parking management concepts o Identify opportunity sites in the Downtown o Evaluate parking structure viability and possible financing options City Council Minutes Page 24 of 28 October 6,2015