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Association, Alameda County Fairgrounds, Livermore Valley Winegrowers Association, Tri-Valley Conservancy and Visit Tri-Valley • Assisted numerous downtown communities providing tours and information as well as sharing the success of our organization and our downtown. Our Executive Director was a session presenter at the California Main Street Alliance Annual Conference in March • Our Executive Director continues to serve as a member of the California Main Street Alliance Board of Directors and was elected Vice President of the Board in 2015 • Received commendation for program achievements and recognized as both a California and National 2015 Main Street Community • Received recognition for the downtown district as "2015 Best of..." awards by the Pleasanton Weekly • Maintained status as a Community of Character Organization • We maintained focus on our 4 key priorities: Expand and Improve Parking in Downtown Work closely with the City of Pleasanton to continue identifying opportunities to add to the overall parking stock in Downtown. Key parking initiatives include; Employee Parking, development of the City-owned lot on St. Mary St., 3 hour parking enforcement, Centennial Park parking addition and maximizing the Railway Corridor lot through paving and possible expansion.. Recruiting&Retaining Retail in Downtown Work closely with the City of Pleasanton's Economic Development Department, Economic Vitality Committee and other key stakeholders to develop and encourage more retail in Downtown. Enhance the awareness of the Firehouse Arts Center and Revitalize Division Street as a Gateway into Downtown Work with all stakeholders to increase the vitality of the Firehouse in Downtown and encourage more partnership and marketing/advertising opportunities and outreach. Also work to improve and enhance Division Street to increase the connectivity of the Firehouse to Downtown. Downtown Gateways and Wayfinding Signage Program Work with all stakeholders to develop a cohesive, branded gateway program for all four, main downtown gateways. Additionally begin work to design a functional and stylish wayfinding signage program to bring more people into downtown. BUDGET The 2016 budgeted assessment revenue and City matching funds are projected to be$132,000.This amount is the same as received in 2015. While the PDA is recommending elimination of the new business exemption,this would not result in significant change to the PDA budget and therefore is not included in this budget presented to the City. In late 2014,the City and the PDA entered into a new five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district. The annual assessment and City matching funds represent approximately 29%of the total 2016 budget and event revenue comprises 56%of the budgeted revenues (does not include reserves &appropriated funds).The Board believes it is prudent to maintain a minimum reserve of$60,000 for 2016 due to: (1) the economic forecasts for the upcoming year; and (2) a significant portion of the budget is dependent on the success of events which is contingent on weather. The budget includes a full-time Executive Director, a full-time Event & Communications Manager and a part-time Office Manager. Insurance 4