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o Grew our overall social media presence to over 28,000 during the calendar year. We are in the top-tier of all downtown associations for social media impact and engagement • We have continued work on our website and are excited to launch a new website in early 2016. The new site will have a higher-end look, feel and functionality.The site will also have a robust back-end for our members to be able to update their profile with additional information, pictures and web and social media links • Held an all-day Board Planning Retreat to review our PDA Strategic Plan and make necessary changes to ensure the focus of the organization is in lock-step with the needs of our Downtown • Continued to work with the Firehouse Arts Center on cross-promotion opportunities. The PDA is very focused on the success of the Firehouse and wants to help promote and support the theater in every way possible. We see it as a cornerstone of downtown • Continued to grow 1St Wednesdays by the expansion of both the ArtBlock area and Farmers Market. We reintroduced a Beer&Wine Garden while also keeping the very popular Entertainment Garden that was started last year. We added two additional live music venues to the event and also created partnerships with local youth groups and Lawrence Livermore Lab for our family friendly activity area • Monitored the implementation and tracked the success of the Downtown Hospitality Guidelines • Sent our monthly e-newsletter for members and a monthly Member to Member Promotions e- newsletter • Distributed A Guide to Downtown Outdoor Displays, distributed to members and available at the City for new businesses • Created opportunities for business networking with three membership mixers in February, lune (partnering with the Chamber of Commerce) and November • Held the PDA Installation Mixer at the Redcoats; highlights included installation of the 2015 Board of Directors, recognition of the departing directors and recognition of the 2014 NEAT award recipients • Held the PDA's Annual Meeting (free for all members to attend) on Tuesday, 17th where the PDA Board provided a full review of 2014 for all PDA members in attendance • Continued a proactive approach toward downtown vacancies by maintaining an inventory of potential tenants, assisting property owners in listing available properties and working with the city's Economic Development Director. Met with property owners, tenants, potential tenants and commercial agents.Additionally the PDA worked closely with the City to create a downtown "Wish List" that captures community feedback of what kind of businesses our residents and visitors would like to see in Downtown. This list is available for property owners, business owners, developers, etc. We also held quarterly Downtown 101 meetings, in partnership with the City,to meet with potential downtown tenants and provide them with as much information before they signed a lease. Our goal with Downton 101 is to be the go-to resource for anyone looking to open a business in downtown • In May we submitted our 2-year Parking Recommendations to the City. We were pleased to be a part of the Council's Parking Workshop in October and are excited that the issue of downtown parking is a high priority for all of us,collectively • Sent over 60 press releases that were picked up by numerous media outlets throughout the Bay Area. We experienced very high media pick up which included numerous articles and live on- camera interviews by ABC 7, Fox News, CBS 5 and TV30 • Continued to grow the Associate Member program, offered to Tri-Valley businesses not located in the downtown district, to over 200 members • Continued to increase strategic alliances and collaborate with community Partners: Pleasanton Chamber of Commerce, Livermore Downtown Association, Firehouse Arts Center, Pleasanton Cultural Arts Foundation,Valley Humane Society,the Museum, the Library, Pleasanton Heritage 3