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Reasons for positive (excellent or good) assessments of Pleasanton as a place to do business are depicted in Table 1. Chief among these reasons are a positive environment, a convenient location, and friendly people, including customers. These answers are somewhat different from those found in 2012, but the differences cannot be tested for statistical significance because of the multiple response nature of the question. The top three answers that year were having a centrally located business, friendly people, and businesses that are doing well. Table 1 REASONS FOR THESE POSITIVE ASSESSMENTS Frequency Percent Positive Environment/Positive Business Environment 52 _ 16.3 Convenient Location/Location Is Good 52 16.3 Friendly Customers/Friendly People 51 15.9 Safe/Low Crime Rate 44 13.8 _ Close-Knit Community 39 12.2 The City Is Maintained/City Officials Care About How The 38 11.9 City Looks/The City Is Clean The Clientele For My Business Is Here/My Clientele 35 10.9 Demographic Is Here The City Is Easy To Work With 34 10.6 Our Business Is Close To A Lot Of Other Shops, R estaurants _ 24 7.5 Our Business Is Centrally Located 18 5.6 _ I Live Here 18 5.6 _ We Have Had No Issues Here _ 18 5.6 _ Businesses Are Doing Well In This Economy/Sales Are Up 17 5.3 The Average Household Income Level Is High 16 5.0 We Have Been Here For A Long Time/We Have Been Here 15 4.7 For More Than 20 Years Diverse City 15 4.7 Family-Friendly 14 4.4 Everyone Is Supportive 14 4.4 Not A Lot Of Traffic 14 4.4 Close To Freeway/Easy Highway Access 10 3.1 The People Here Are Educated 8 2.5 The City Is Helpful 8 2.5 Great Schools 8 2.5 Nice Amenities (General) 8 2.5 CITY OF PLEASANTON: 20 I S SURVEY OF BUSINESS EXECUTIVES 7