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BACKGROUND <br />Since January 2014, the State of Califomia declared a drought emergency, as did the <br />Alameda County Flood Control and Water Conservation District Zone 7 (Zone 7). <br />Shortly thereafter, in February 2014, the City adopted Stage 1 of the City's Water <br />Conservation Plan. Stage 1 sought a 20% voluntarily reduction in water use. In April <br />2014, all Califomians were asked to reduce water usage by 20 %; and Zone 7 asked all <br />water retailers, including Pleasanton, to reduce water usage by 25 %. <br />As voluntary reductions were not achieved and water supplies continued to dwindle, in <br />May 2014, the City adopted the Stage 3 mandatory 25% water reduction, and <br />proclaimed a Local Drought Emergency. In August 2014, statewide mandatory <br />reductions and prohibitions (generally less strict than Pleasanton's Stage 3) were also <br />adopted. <br />Since the summer of 2014, most Pleasanton residents and businesses have achieved <br />25% water use reductions. City staff has provided educational outreach, home and <br />office visits (to program irrigation systems & detect leaks), enforced prohibitions on <br />water waste (e.g. no washing car on driveway, no irrigation mid -day), provided free <br />water - efficient sink aerators and shower heads, processed appeals for excess use <br />penalties, and reduced water used at City facilities by 45.2 %. <br />Based on successful water use reduction, in January 2015, the City suspended for 90 <br />days the excess use penalties (but left in place restrictions against water waste and <br />other water use restrictions). <br />On April 1, 2015, the Governor declared statewide emergency requiring mandatory <br />water reductions of 25% for all Municipal and Industrial water users. Pleasanton's <br />current Stage 3 restrictions generally meet or exceed these latest State provisions (e.g. <br />no hosing down sidewalks; restaurants only offer water when requested; etc.). City staff <br />will work with local businesses regarding the State restriction on hotel and motel <br />operators that now "must provide guests with the option of choosing not to have towels <br />and linens laundered daily ", as that was not part of the City's Stage 3 restrictions.' <br />Similarly, City staff will also assist residents and property owners to take advantage of <br />the Executive Order's directive for State - sponsored programs for partial funding for <br />replacing lawns with drought tolerant landscapes, rebates for replacing inefficient <br />household devices, and other State and local programs. <br />DISCUSSION <br />Drought Update — Proiected Water Allocations. A chart summarizing a comparison <br />between 2013 and 2015 water usage to date is provided as Attachment 1. The City has <br />realized a 35.9% reduction in potable water consumption so far in 2015 as of July 6. <br />The State released the statewide reductions through May 2015 and Californians are <br />starting to conserve finally the statewide average for May 2015 was 28.9% this is the <br />highest reduction numbers seen since the drought started and restrictions have been in <br />place. <br />While these State regulations allow local jurisdictions to fine violators up to $500 per violation, the City will <br />continue to warn and provide courtesy citations, and thereafter administrative fines (starting at $100) for continuing <br />violations. <br />