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03
City of Pleasanton
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CITY CLERK
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2015
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072115
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
7/21/2015
DESTRUCT DATE
15Y
DOCUMENT NO
3
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the update. Applicants would continue to pay the $3,000 fee and would not receive any refund of this <br />fee should their use be changed to permitted through the update process. However, the Council can <br />choose not to take action on the CUP fee at this time and elect to revisit it as part of the update instead. <br />Ms. Wagner presented the staff recommendation, which is that the Council approves by resolution the <br />Master Fee Schedule for development related services. These fees would be increased for inflation <br />annually starting January 1, 2017 and reviewed and updated on a biannual basis going forward. <br />Councilmember Pentin asked and Ms. Wagner confirmed that the annual fee adjustment (based on the <br />Construction Cost Index) would apply to all 200 fees, excluding those based on valuation. <br />Mayor Thorne asked and staff confirmed that the Council could also elect to agendize a discussion on <br />and perhaps amendment of these fees at any other time. <br />Mr. Dolan noted that the Construction Cost Index does not always increase. In instances where it <br />actually decreases, the city's fees would follow suit. <br />Ms. Wagner thanked the staff who worked with her to prepare the study and subsequent <br />recommendations. <br />Vice Mayor Brown said she has commonly heard that businesses generates approximately 60% of <br />General Fund revenues while residents generate about 40 %, yet during the Audit Committee meetings <br />Ms. Wagner indicated more of a 50/50 split. <br />Ms. Wagner explained property tax is the single largest revenue generator, with 2/3 of property tax <br />revenues coming from residential property. She further explained that sales tax serves as the true <br />dividing factor. In the State of California sales tax is allocated to municipalities based on the business' <br />location, which could make the argument that sales tax revenue is generated by businesses. However, <br />if it were not for Pleasanton's 72,000 residents spending their money in the City, the revenue would not <br />exist. While it can be somewhat of a tossup, more neutral fiscal consultants would tend to split the <br />credit for sales tax revenue and it is that assumption that leads to the 50/50 split she has referred to. <br />Vice Mayor Brown commented that in the Engineering department which was at a 22% cost recovery <br />rate, the remaining 78% was being subsidized by General Fund monies that otherwise could have been <br />used to support parks and other community development projects. She also noted that while the city's <br />fiscal policy is full cost recovery, these fee updates still fall fairly short of that at 79 %. <br />Councilmember Olson noted that he too served on the Audit Committee. He said he was also <br />concerned about the proposed CUP fee increase, assuming it takes a year to complete the code <br />update. <br />Councilmember Pentin asked how Pleasanton's 60/40 or even 50/50 split stacks up against other <br />communities, acknowledging that some are really just bedroom communities with very little in the way <br />of business revenues. <br />Ms. Wagner said there is no question that many bedroom communities probably credit residential taxes <br />and fees with something like 90% of their revenue. In the late 1970s prior to the mall and Hacienda <br />Business Park, Pleasanton was in that same type of situation. At that time the General Fund did not <br />have the excess funding needed to support heavy uptake in development and therefore created the <br />policy that development should pay 100% of its costs. <br />Mr. Fialho stressed that he did not wish for the takeaway to be that the city is minimizing the business <br />community's contributions. These contributions come in the form of assessed valuations, new <br />development fees and even sales tax from business to business transactions. Staff is simply <br />City Council Minutes <br />Page 7 of 18 June 16, 2015 <br />
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