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on all lodging businesses with 35 or more rooms and located within the 5 Tri-Valley cities. At the present assessment rate the TBID typically generates around $1.5 million annually. In anticipation of the district's renewal, a petition drive was circulated to all respective lodging properties in the TBID area. 85% of the 3,223 total rooms represented approved and supported the renewal of the district with the following criteria: • The district would include all lodging businesses within the district boundaries, with no minimum room quantity. • The district boundaries include the Cities of Dublin, Livermore and Pleasanton, the Town of Danville, and identified unincoporated areas of Alameda and Contra Costa Counties. • The assessment would remain at $2 per occupied room night for years one and two, with an allowable increase starting in year three and a maximum assessment of$3. • The renewal term would be 7 years, expiring June 30, 2022. • The City of Pleasanton would remain as administrator of the district, which is anticipated to generate approximately $1.8 million annually (at the maximum assessment) for use by Visit Tri- Valley to promote and market tourism and lodging businesses in the district area. Ms. Ott stated that all participating agencies have adopted resolutions granting consent to the City of Pleasanton to renew the district. At its April 21, 2015 meeting, the city held its first of two public hearings on the item. Tonight is the second or final public hearing. Should the city elect to renew the district, the Council will introduce an ordinance to update the city's Municipal Code. The second reading would then be scheduled as a Consent Calendar item on May 19, 2015. Tonight's requested action include the adoption of a resolution modifying the Management District Plan, introduction of an ordinance amending certain sections of Chapter 5.36 of the Municipal Code and approval of an agreement with Visit Tri-Valley and the City of Pleasanton to administer the district. A notice was sent on February 18, 2015 to all lodging businesses anticipated to be within the renewed district. In that time, the only input, comment or protest received was one protest by The Rose Hotel which the Council heard at its April 21s' public hearing. Staff spoke with the owner of The Rose Hotel, who also happens to own two other lodging properties within the district, and he has indicated an understanding of and support for the renewal of the district. Ms. Ott briefly reviewed the proposed amendments, noting that the Management District Plan has be amended to include clarifying language that vacation rentals are not included as part of the district. Changes to 5.36 of the Municipal Code are largely related to the district boundaries, including the removal of San Ramon from all language, the term of the district and the change in the assessment amount. Councilmember Pentin asked if Airbnb-type rentals are considered vacation rentals. John Lambeth, Civitas, explained that Airbnb-type accommodations would be excluded under the current terminology although these types of rentals certainly raise the broader issue of TOT collections for the city. Vice Mayor Brown recalled that 9 out 13 Pleasanton hotels support the district renewal. She asked if staff had any information regarding those who did not support the renewal. Ms. Ott explained that Barbara Steinfeld of Visit Tri-Valley made an effort to speak with each of these hotels individually. In some instances, these businesses were new to the district due to removing the room threshold and there seemed to be some uncertainty on their part about what the district really involved. City Council Minutes Page 4 of 13 May 5,2015