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Attachment 2 ORDINANCE NO. AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PLEASANTON AMENDING CHAPTER 5.36 OF THE PLEASANTON MUNICIPAL CODE WHEREAS, historically the Cities of Pleasanton, Livermore, Dublin and San Ramon had funded the Tri-Valley Convention & Visitors Bureau in order to promote tourism in the Tri-Valley area, and based on competing demands on funds from the Cities there was a need to create a stable source of funding tied to tourism that would enable the Tri-Valley Convention & Visitors Bureau to better market the area thereby increasing business opportunities for Tri-Valley lodging businesses; and WHEREAS, in 2005 the Cities of Pleasanton, Livermore, Dublin and San Ramon supported the establishment of the Tri-Valley Tourism Business Improvement District to provide services tailored to the lodging businesses, including tourism promotion programs specifically targeted to increase tourism promotion within the Cities of Pleasanton, Livermore, Dublin and San Ramon, and the Pleasanton City Council established the Tri-Valley Tourism Business Improvement District for a term of five years; and WHEREAS, the Cities of Pleasanton, Livermore, Dublin and San Ramon, and the Town of Danville, supported the renewal of the Tri-Valley Tourism Business Improvement District, and the Pleasanton City Council renewed the Tri-Valley Tourism Business Improvement District for a term of five years; and WHEREAS, the Tri-Valley Tourism Business Improvement District has been managed successfully since its establishment, now the Tri-Valley Convention & Visitors Bureau which is also called Visit Tri-Valley, has requested to renew the District as the Tri-Valley Tourism Marketing District for a term of seven years including the Cities of Dublin, Livermore and Pleasanton, the Town of Danville, and designated areas of Alameda and Contra Costa Counties; and WHEREAS, on February 17, 2015, the Pleasanton City Council adopted Resolution 15- 732, a Resolution to Renew the Tri-Valley Tourism Marketing District. Thereafter, the Cities of Livermore and Dublin, the Town of Danville, and the Counties of Alameda and Contra Costa consented to the City of Pleasanton renewing the Tri-Valley Tourism Marketing District that would include the corporate limits of all five municipalities and designated areas of Alameda and Contra Costas Counties as described in the Management District Plan. On April 21, 2015 and May 5, 2015 the City Council conducted public hearings to consider the renewal of the Tri- Valley Tourism Marketing District and to hear any protest to its renewal; petitions representing majority support for renewal of the district were received; and WHEREAS, on May 5, 2015, the Pleasanton City Council adopted Resolution No. _ modifying the Management District Plan of the Tri-Valley Tourism Marketing District, fulfilling the necessary procedural requirements to renew the district. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF PLEASANTON DOES HEREBY ORDAIN AS FOLLOWS: Section 1. The below specified sections of Chapter 5.36 of the Pleasanton Municipal Code are hereby amended to read as follows: