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Mr. Smith reported that the fourth water policy meeting was held on February 5th at the Operations Service Center where Vice-Mayor Brown and Councilmember Narum continued discussions with other Zone 7 retailers. They primarily discussed the future of recycled water as well as other long term options to bring water into the Tri-Valley. While Governor Brown has yet to take the type of statewide action that was expected, Mr. Smith will be meeting with the Chair of the State Water Resources Control Board later in the month and will request a preview of what type of measures can be expected if conditions do not change this year. Councilmember Pentin acknowledged that current prohibitions include hand washing of cars and runoff. He said a number of people feel that this does not pertain to bucket-washing and a simple rinse, which he tends to disagree with. Mr. Smith explained that the ordinance is clear in allowing only the use of commercial carwashes which recycle water when in Stage 3. Since this is temporarily suspended and only state regulations apply, one could technically wash with a bucket provided they did not use a hose. 8. Consider adoption of a Resolution of Intention to renew the Tri-Valley Tourism Marketing District and fixing the time and place for public hearing, and a resolution requesting consent from the Cities of Livermore and Dublin, the Town of Danville and the Counties of Alameda and Contra Costa to renew the Tri-Valley Tourism Marketing District and Administer Assessments Director of Economic Development Ott introduced the item. She provided background information on the Tri-Valley Business Improvement District (TBID) created in 2005, renewed again in 2010, and due to expire on June 30, 2015. The current structure of the TBID, which covers lodging businesses with 35 or more rooms across all 5 Tri-Valley cities, assesses $2 per occupied room night. The City of Pleasanton serves as administrator of the district, aggregating each city's assessments and forwarding them on a quarterly basis to Visit Tri-Valley. Ms. Ott introduced Barbara Steinfeld, President of Visit Tri-Valley, who spent the last year working with consultants and local hoteliers to develop the framework for what will now be called the Tri-Valley Tourism Marketing District (TMD). Ms. Steinfeld explained that Visit Tri-Valley is a destination marketing organization whose job is to market and sell the Tri-Valley to visitors with the goal of increasing weekend occupancy in local hotels through regional branding and sales. She briefly reviewed the changes from the 2010 TBID to the 2015 TMD, which first includes extending the renewal term from 5 to 7 years to more closely align with the 10 year terms seen in other districts throughout the state. After being advised by project consultants that providing benefits to hotels that are not part of the district could result in legal issues, it was decided to eliminate the 35 room threshold and include all local hotels. The new TMD also includes additional areas of Alameda and Contra Costa Counties to reflect Visit Tri-Valley's active promotion of the area's wine country as well as golf and shopping opportunities at Blackhawk and Mt. Diablo. At present, the fiscal impact of the redesigned map is minimal with no additional hotels resulting from Contra Costa County and several smaller hotels coming on board as a result of eliminating the minimum room threshold. The net result of these changes, including the exclusion of San Ramon hoteliers who have all elected not to move forward with TMD, is an increased hotel count of 37 from 36. Despite this increase the total number of rooms is projected to decrease from 4,400 to 3,800 with a correlating budget decrease from $2.2 to $1.8 million. Ms. Steinfeld briefly reviewed some of what Visit Tri-Valley has accomplished over the last 5 years, sharing samples of several of the latest publications and sales guides. Other efforts include radio and television broadcasts as well as print and outdoor advertizing and events partnerships such as Romancing the Arts and the Beer Trail. Future efforts will include the potential creation of an arts alliance and sports alliance to coordinate the activities schedules throughout all 5 member cities. City Council Minutes Page 3 of 12 February 17,2015