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8 THE CITY OF j�LE�ASA1 N CITY COUNCIL AGENDA REPORT February 17, 2015 Economic Development TITLE: ADOPT RESOLUTIONS OF INTENTION TO RENEW THE TRI-VALLEY TOURISM MARKETING DISTRICT AND REQUESTING CONSENT TO ADMINISTER ASSESSMENTS SUMMARY Since 2006, the Tri-Valley Convention & Visitors Bureau — now branded as Visit Tri-Valley — has been managing the Tri-Valley Tourism Business Improvement District. Over this time, Visit Tri-Valley has implemented numerous marketing and promotional campaigns and tourism initiatives for the Tri-Valley. To continue to build on this success, the Visit Tri- Valley board has determined that renewing the tourism business improvement district as the Tri-Valley Tourism Marketing District at the current $2.00 per room night assessment with an option to increase the assessment starting in the third year (2018) but not to exceed $3.00 per room night is optimal, as well as comparable with progressive tourism business improvement districts throughout the region and state. This will allow Visit Tri- Valley to extend its efforts while continuing to be self-sustaining. RECOMMENDATION Adopt Resolution of Intention to Renew the Tri-Valley Tourism Marketing District, Resolution Requesting Consent from the Cities of Livermore and Dublin, the Town of Danville and the Counties of Alameda and Contra Costa to Renew the Tri-Valley Tourism Marketing District and Administer Assessments, and a Notice of Public Meeting and Hearing Concerning Renewal of the Tri-Valley Tourism Marketing District. FINANCIAL STATEMENT There is no significant fiscal impact to the City. The City's Visit Tri-Valley membership dues will continue at the city membership rate of $2,500 annually. Staff costs generated by the administration of the assessment district and/or the collection of funds will continue to be offset by the administrative fees received as described in the Management District Plan.