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In general, the proposed project has been designed to meet the challenges of the site <br />constraints (location and shape), and would be well- integrated with the surrounding shopping <br />center. However, staff however believes the following General Plan Community Character <br />goal, policies and programs may not be adequately addressed: <br />Community Character Element <br />Goal 4: Enhance the appearance of major City entryways. <br />Policy 7: Improve the visual quality of entryways to Pleasanton. <br />Program 7.1: As part of the design review process, encourage the installation of <br />distinctive landscaping, and discourage advertising signage and bright franchise colors <br />at major street entryways to the City. <br />Program 7.2: The City should be particularly sensitive to aesthetic considerations when <br />land -use planning in areas adjacent to City entryways. <br />Program 7.4: Give the Hopyard /I -580 area a high priority for visual improvement when <br />making land -use and public investment decisions. <br />Policy 16: Discourage franchise and prototype architecture and signage. <br />The project, which would result in the development of a fast -food restaurant at a major gateway <br />to the City, may not adequately achieve the policies listed above. Although the project would <br />provide a decorative City entrance sign facing Hopyard Road, the predominant view upon entry <br />onto Hopyard Road from EB 1 -580 would be the proposed fast -foot restaurant associated <br />franchise signage. <br />Zoning and Rezoning <br />Proposed Chick -fil -A Restaurant Site: The site is located to the immediate east of Pleasanton <br />Square II Shopping Center. Pleasanton Square II Shopping Center (PUD- 96 -13) was approved <br />in 1996 with a PUD -I /C -O zoning designation and it includes uses such as hotel and retail uses, <br />and a restaurant with drive - through service. PUD -96 -13 approval allows a restaurant with a <br />drive - through as a permitted use. <br />The proposed restaurant site currently has different zoning designations (0 and PUD-I/C-0) <br />and no zoning designation for the former CalTrans surplus parcel. As the project site would <br />become part of Pleasanton Square 11 Shopping Center, the applicant proposes to establish a <br />zoning designation of PUD-I/C-0 for the vacant land and to rezone the portion of land that <br />would be acquired from the adjoining office parcel from the current 0 District to PUD -I /C -O <br />District. With the proposed zoning and rezoning, the entire project site would have a zoning <br />designation of PUD -I /C -O District, consistent with the zoning designation for Pleasanton Square <br />11 Shopping Center. The uses allowed on this site shall be a restaurant with drive- through <br />services. Any other uses would require a PUD modification. <br />P13- 2533 /PUD- 100/PUD- 96- 13 -02M Planning Commission <br />Page 13 of 27 <br />