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fee. However, in recognition of the sports group's contribution to Bernal Park, Phase 11, the MOU states that the City would not assess any user fees on the participating sports groups for the full ten year period. User fees could be assessed on non - participating groups or other City park functions. Based on the above contribution process, the City will utilize its financial resources to fully fund the park with the understanding that it will be reimbursed over time from monies raised through the fund raising campaign and the "gap" payments collected over a period of ten years. Building on practices established as part of the Firehouse Arts Center fundraising effort, an important component of this fundraising campaign will be the availability of naming recognition in return for a specific amount of donation. To determine the appropriate amount of donation required to qualify for naming recognition, the City utilized the services of a local consultant that specializes in valuing fundraising items and based on that analysis, staff and the sports groups made adjustments so that the naming recognition proceeds could meet the fundraising target. The items eligible for naming recognition and the related expected contribution is detailed on Attachment 2. As indicated, these items include field naming, facility naming, benches, tables etc. In addition to those items on the attached sheet, the project will also include a donor recognition wall that includes the inscribed names of individuals who made donations to the project. Related to naming recognition, most items, except for facility naming, have a term limit of ten years which generally equates to the anticipated life of the item. As such, when the City replaces an item that includes naming recognition, it can elect to replace it without the naming recognition or engage in additional donations for the new item. This process is necessary to assure that the City isn't continually, reaffixing naming plaques as part of its ongoing equipment replacement program. The facility naming rights has a period of five to ten years which is generally consistent with naming standards used in other facilities and municipalities. Finally, the MOU is clear that naming rights do not confer on any person any direct or implied control, authority or preference concerning Bernal Park, Phase II programming, use or policy and that these matters reside solely with the City. Further, all facility programming will be consistent with the City's Field Allocation Policy and participating sports groups will be subject to the policy regardless of the amount of funds raised or involvement with the program. Gift Acknowledgement Policy and Procedure As part of the overall fundraising program, staff has established policy and procedure (Attachment 3) to address the receipt of funds and the recognition of pledges. In general, these policies cover the types of donations allowed and the City's role in that process which generally consists of maintaining a donor database, affixing naming recognition to the appropriate item and /or piece of equipment, and issuing an acknowledgement letter, with the City's tax identification number, which would be used for tax deduction Page 4 of 6