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( 8. Leverage the economic impact of the arts to increase downtown vitality, reinforce tourism promotion and promote development of small creative businesses. In Pleasanton there is a well-documented economic benefit from the arts that takes the form of direct spending — increased visitation downtown, spending in local businesses by arts attendees, revenues from arts related businesses and employment. 9. Consider reconstituting the Civic Arts Commission as the Arts and Cultural Commission to reflect the enhanced duties embodied in this plan and make appropriate revisions to the Municipal Code. The municipal code sections that relate to this Commission were adopted at a time when the primary duties of the Commission related to oversight and implementation of the City's public art program. Subsequent program development has expanded the scope of the Commission's responsibilities and will further be expanded as this plan is implemented. Funding and Implementation Due to the overall scope of the improvements outlined in the Master Plan, it does not include specific or overall cost estimates. However, it does identify funding options which include sources such as the City General fund and capital budgets, earned income through rentals and tickets sales from City cultural facilities, the City's Capital Improvement Program, fundraising, public/private partnerships, grants, and sponsorships for festivals and special events as determined consistent with priorities, implementation and scheduling and availability. CONCLUSION Now that it is completed, the Cultural Plan will provide a framework for assisting the City to direct resources toward facilities and programs, as well as successfully addressing future community cultural and arts needs over the next five (5) to ten (10) years. Submitted by: Approved y: j9erc-- I'WeirteS Susan Andrade-Wax Nelson Fialho Director of Community Services City Manager Attachment: 1. Pleasanton Cultural Plan Page 4 of 4