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• Received recognition for the downtown district as "2014 Best of..." awards by the Pleasanton Weekly. • Maintained status as a Community of Character Organization. • Promoted downtown as one of two exclusive sponsors of Comcast's"Shop Local" campaign for the Tri-Valley. Over 400 commercials ran each month in January & February. • Maintained focus on our top 5 key goals for downtown which are: o Formal Review and Update of the Downtown Specific Plan • Work closely with the City of Pleasanton to begin a full review and update of the 2002 Downtown Specific Plan to make this document more relevant and reflective of the current environment of downtown. o Recruiting & Retaining Retail in Downtown • Work closely with the City of Pleasanton's Economic Development Department, Economic Vitality Committee and other key stakeholders to develop and encourage more retail in Downtown. o Enhance the awareness of the Firehouse Arts Center and Revitalize Division Street as a Gateway into Downtown • Work with all stakeholders to increase the vitality of the Firehouse in Downtown and encourage more partnership and marketing/advertising opportunities and outreach. Also work to improve and enhance Division Street to increase the connectivity of the Firehouse to Downtown. o Wayside & Delucchi Park Improvements • Work closely with the City of Pleasanton and other key stakeholders to finalize plans, establish a timeline and begin work to improve the appearance, functionality and safety of Wayside and Delucchi Parks to further enhance Downtown, including the creation of a grand lawn area between the Firehouse Arts Center and First Street. o Expand and Improve Parking in Downtown • Work closely with the City of Pleasanton to review/update the existing In Lieu Parking Ordinance and continue identifying opportunities to add to the overall parking stock in Downtown. BUDGET The 2015 budgeted assessment revenue and City matching funds are projected to be$131,000. This amount is the same amount as budgeted in 2014.There are no proposed changes to the assessment formula. In late 2009 the City and the PDA entered into a new five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district.The annual assessment and City matching funds represent approximately 31%of the total 2014 budget and event revenue comprises 53%of the budgeted revenues (does not include reserves& appropriated funds). The Board believes it is prudent to maintain a minimum reserve of$60,000 for 2015 due to: (1) economic uncertainty, and (2) a significant portion of the budget is dependent on the success of events which is contingent on weather. The budget includes a full-time Executive Director, a full-time Event & Communications Manager and a part-time Office Manager. Insurance expense includes bonding,general liability, workers compensation, event/liquor liability, Employment Practices and Board of Director's Omissions and Errors coverage. For 2015, the PDA is proposing a total of 41 events, with seven street closure days. The forty-one scheduled events (the same number of events as in 2014), include: five First Wednesday Street Parties (May,June,July,August and September), thirteen Concerts in the Park in Lions Wayside Park(June 4