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committee's programs for marketing Pleasanton's downtown have included advertisements in local and regional media (newspapers, magazines,visitor guides, radio, television, etc.), PDA brochures and a website that features an online business directory as well as available properties. Within the committee is the Ambassadors subcommittee with 12 volunteers. The Events Committee is comprised of only PDA Board members and its focus is on the many events the PDA coordinates annually that are designed to increase awareness of the downtown district and enhance the long-term economic viability of the downtown as a commercial area. Economic Restructuring: The PDA's Downtown Vitality Committee includes five board members and approximately fifteen volunteers and property owners. The committee works to improve the economic vitality of downtown. The committee continues to assist the existing businesses and property owners in the district through information, networking and programs. Within the committee are the Parking subcommittee, Retail Mix subcommittee, and Downtown Hospitality subcommittee. Design: The Design & Historical Review Committee includes three board members and approximately eight volunteers. This committee is involved in recommending and commenting on planning and design issues to the City as well as in coordinating with the City to implement projects identified in the Downtown Specific Plan. Quarterly,the committee selects one downtown property owner or business to receive the NEAT(Neighborhood Environment Attractiveness Team)Award for recognition in The Pleasanton Weekly. The Murals subcommittee and the Kiosk Task Force are under the oversight of the Design Committee. SELECTED ACHIEVEMENTS The PDA recorded another successful year,with a number of significant accomplishments: • The PDA organized, orchestrated and promoted a total of 45 events: Installation Mixer,five First Wednesday Street Parties, two Antique Fairs, 13 Concerts in the Park, one Wine Stroll, PDA Annual Meeting, Earlier Than The Bird, 14 Sizzling Saturdays, 2 Brew Crawls, Magical Holiday Evening, Holiday Spirit Stroll, and two membership mixers. In addition,the PDA co-sponsors the July 4th activities and the Hometown Holiday Celebration. • Initiated many marketing initiatives to increase promotion and visibility of the Downtown: o Sponsored over$25,000 in advertising for supplemental downtown events and marketing o Sold over$40,000 in Downtown Pleasanton Gift Cards; also redesigned the card stock to reflect the PDA's new brand o Distributed Welcome to the Pleasanton Downtown Association brochure o Distributed 40,000 2014 Events Schedules o Continually updated and promoted our Downtown Matters monthly calendar of activities and events o Worked closely with The Good Guys, The Scottish Games, and other Fairground events to encourage visitors into Downtown during events o Continued marketing exposure through one-on-one interactions with hotels, wineries, fairgrounds, business parks and numerous companies throughout the Tri-Valley o Grew our Facebook page by over 16,500 "likes" during the year o Grew our overall presence in social media by further growing our Twitter, Instagram and Pinterest accounts. • Rolled-out Phase II of the new website which includes a "members only"area allowing the businesses to update profiles and submit event information for calendar, and lists available commercial property information. • Printed and distributed brochure series highlighting all downtown businesses—nearly 20,000 brochures distributed to date and an upcoming update and printing—including Dining, Shopping, 2