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presented tonight as a sign that their work is done but did assure her that expenditures will decrease once the appropriate momentum has been established. Councilmember Brown asked how someone would report a violation, such as watering mid day. Mr. Smith said the drought hotline during business hours, the Mobile Citizen app, or the police department after hours. Mayor Thorne invited public comment. Christine Steiner said that while the current drought situation is serious, it is not the first nor will it be the last the city has faced. She recalled the costly and time consuming lawsuits brought by developers in the 1970s when the city was unable to provide the promised sewage capacity. She said that like many in the community, she is annoyed that Pleasanton is the only city instituting severe penalties while many nearby communities are under no restriction at all. She asked what they could do as a community beyond saving water this year. She asked why the Council would continue to approve new developments that will surely impact water usage and questioned the cost to the community if the city is unable to provide this water. She asked that the Council and Zone 7 hold a joint community workshop to discuss the current issue and put forth a long term plan to address it. Mayor Thome closed the public comment Councilmember Cook-Kallio acknowledged Ms. Steiner's point. She asked if it would be accurate to state that other communities have elected to raise rates without controlling the use of water whereas Pleasanton has elected to penalize the worst users. Mr. Smith clarified that the real concern is with ensuring there is enough water, not simply discouraging its use. He noted that if the alternative approach of higher rates does not adjust usage appropriately, those other jurisdictions will be left without water and forced to shut down. Councilmember Brown reiterated her earlier point, noting she received one email asking why the city is not using its own in house services for marketing. Mr. Smith said the city is currently using a combination of both. He explained that while staff is helping to write press releases, create and edit website content and other ancillary activities, a good deal of the public information officers' time is also targeted to other areas. The contracted marketing firm is helping staff with research and strategic development but once that is done, long term work will transition internally. Councilmember Cook-Kallio said the community's youth are a proven conduit for this type of information and suggesting that working with the school district to identify, advertizing activities and programming within the schools could be quite useful. MOTION: It was m/s by Cook-Kallio/Pentin to ratify execution of a professional services with Carol H Williams Advertizing for drought education, advertising and marketing services not to exceed $200,000; approved payments to Dublin San Ramon Services District for $7,560 and Comcast Corporation for $16,500 for local advertising; and to introduce and waive first reading of Ordinance No. 2104 to amend the Municipal Code §9.30 regarding outdoor irrigation restrictions and prohibition against decorative water features not recirculating water. Motion passed by the following vote: AYES: Councilmembers Brown, Cook-Kallio, Narum, Pentin, Mayor Throne NOES: None ABSENT: None City Council Minutes Page 5 of 14 June 17,2014