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BACKGROUND At the regular meeting of the City Council on February 4, 2014, the Council requested that staff prepare a report for the Parks and Recreation Commission to consider a request to rename the Pleasanton Sports and Recreation Community Park after the late, Mayor Ken Mercer. Resolution 04-019, "Establishing Policies for Naming Parks, Recreation Facilities, and Other City-Owned Public Facilities" (Attachment 2), was adopted by City Council on April 20, '2004, and is the most recent policy for naming park facilities. Section 3; "Criteria for Establishing Permanent Names for Parks, Recreation Facilities, or City- owned Public Facilities" does allow for Community Parks to be named "for persons, events, or entities associated with major historical value or that have exerted positive influence in the development of Pleasanton." There are several examples of how this criteria has been applied in the past, including Augustin Bernal Community Park, Kottinger Community Park, Delucchi Park, Amaral Park, Hansen Park, Moller Park, Nielsen Park, Orloff Park, and Lions Wayside Park. However, the Policy also stipulates that any "requests to name any park, recreation facility, or City-owned public facility after a specific individual will be considered no earlier than five (5) years after their death." Please note that this policy is not codified in the City's Municipal Code, but rather is reflected in a City Council Resolution, No. 04-019. On May 8, 2014, the Parks and Recreation Commission conducted a public meeting to consider the request to rename the Pleasanton Sports and Recreation Community Park after the late, Mayor Ken Mercer. After receiving public feedback, the Commission discussed several different names for the Park. The Parks and Recreation Commission ultimately approved the request by a 4-1 vote (Hottle), recommending that the City Council rename the Park to "Ken Mercer Sports Park". DISCUSSION Ken Mercer was elected to three terms on the City Council between 1976 and 1986. In 1986, Ken became the City of Pleasanton's first directly elected mayor and served in that position until 1992. During Ken's tenure, the City of Pleasanton attracted the Stoneridge Mall, the Hacienda Business Park and several residential developments. These projects along with the development of numerous paths and recreation facilities, helped shape the local landscape. The costs associated with the potential name change would be for the most part, park related signa9e. The current park signage includes; one (1) large concrete sign at the entrance; the "Memorial Rock'; and four(4)fiberglass "field location/identification" signs. The estimated cost of replacing the signs utilizing outside vendors would be in the $11,000 - $15,000 range. In addition, publications and other marketing collateral pieces (Activities Guide, brochures, etc.) would need to be amended should this change ultimately be approved by the City Council as a matter of routine and on-going updates. Replacement of park signs would be funded from the Park Renovation Fund. Page 2 of 3