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Subject: FW: Water shortage SUPPLEMENTAL MATERIAL Provided to the City Council After Distribution of Packet Original Message � From:Joanne Hall % `b V ovt Sent:Tuesday, May 06,2014 1:10 PM Date at' T To: Pleasanton City Clerk. Subject FW: Water shortage Original Message From:Mike Moran Sent:Thursday,May 01,2014 5:59 PM To:.Mayor and City Council; Daniel Smith Subject Water shortage Dear Mayor Thorne,Council members, and Mr.Smith, I have followed the discussions of the City's response to the water shortage closely and have made some public comments in this.regardl am not surprised to see that you are considering a mandatory reduction at your upcoming meeting next week. I would like to express some concerns that I have from your last discussion of this issue. Your mandatory 25%reduction is rather a blunderbuss instrument that does not provide much guidance to Pleasanton residents. I have commented previously that this approach is fundamentally unfair because it does not recognize that many residents already have been conserving water for a long time,and it may be difficult for them to reduce further. The proposed ordinance also does not recognize that there are residents who use very large quantities of water, and a 25%reduction by them still will leave them with very high water usage, completely within the requirements of your terms..I understand that it is much easier to draft an ordinance that is like everyone else's,but this might be a great opportunity for Pleasanton to show some leadership by including some new ideas in your measure. I believe you should set target levels for usage and stage the required reductions:This way, if someone is using 150 gallons/person-day,then the reduction requirement can be reduced (there's not a lot of room for further reductions, anyway). For someone using 1000 gal/person-day(are there users like this?),then a much higher reduction can be required.This way,you can save as much water as possible from those users who are using the most. I understand that City staff intend to enforce the mandatory requirement in a reasonable and considerate way, but it might help them if the proposed ordinance could provide them and residents somewhat more complete guidance. I have seen steps that people are taking to conserve water, but the last update suggested that the voluntary reduction has not been very successful. Enforcement of the mandatory reduction w ill be awkward,at best.Your best hope is to engage the support of Pleasanton residents,and to motivate the largest users to reduce to levels that are much lower than the.25%reduction. Sincerely, Mike Moran 1