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www.pleasantonwaterconservation.com, which provides useful water reduction strategies and incentive programs, drought updates, and watering restrictions and penalties. The City has also reassigned staff to provide on-site assistance to residents and businesses to reduce water usage (e.g. reprogram irrigation systems, free low flow shower heads and faucet aerators, etc.). Water reduction information will be mailed to each water customer, conservation guidelines and programs discussed in local newspapers and radio spots, flyers and signage at City facilities, informational booths at City and public events, and social media outreach. These services and informational outreach will continue to be expanded, as well as coordinated with other local agencies. In tandem with the proposed declaration of the Stage 3 water shortage, staff is also recommending that the City Council proclaim a Local Drought Emergency. Local emergencies may be declared pursuant to Municipal Code Chapter 2.44 [Emergency Organization] and California Government Code §§8630 et. seq. Due to the critically reduced water supplies and continued extremely dry weather, the protection of the public health, safety and welfare support the declaration of a Local Drought Emergency. This will provide needed flexibility to respond to quickly changing situations involving fire safety, water availability for fire service, some flexibility to obtain needed supplies or resources if the City Council is not available to hold special meetings during the summer, and the authorization to collaborate with other local agencies on critical drought issues. If the City Council proclaims a Local Drought Emergency, staff will return approximately every thirty (30) days to update the situation as required by State law. The final item related to water conservation is a proposed amendment to the Municipal Code to prohibit outdoor irrigation when it is raining. This language would be added to: Section 9.30.110 Prohibition of certain water uses, subsection B.2.; and Section 14.04.060 Use of water service., subsection G.2. Sub itt : Fiscal review: Approved y: Daniel S ith Emily Wager Nelson ialho Director of Operations Director of Finance City Manager Services Attachments: 1 . Proposed resolution declaring a Stage 3 water shortage and mandating a 25% reduction in water usage 2. Proposed resolution proclaiming a Local Drought Emergency 3. Proposed ordinance to amend the municipal code to prohibit outdoor irrigation during rain 4. Zone 7's April 2014 letter to water retailers regarding 25% reduction (excerpt) Page 3 of 3 •