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BACKGROUND <br /> The City of Pleasanton provides a multitude of services to the public, examples of which <br /> include police and fire response, water and sewer, library services and recreational <br /> opportunities. <br /> In 1995, 2001, 2007 and now 2013 the City hired a consultant to survey the community <br /> on the satisfaction with these services and facilities, to determine what facilities and <br /> services were lacking in the community and what facilities and services were of a high <br /> priority to the community in the future. This information was helpful to the City Council <br /> and staff in formulating the annual operating budget, the capital improvement program, <br /> and other long range planning efforts. <br /> The City hired Fairbank, Maslin, Maulin, Metz & Associates (FM3) on September 3, <br /> 2013 to repeat and expand the prior community satisfaction surveys. The surveys were <br /> conducted November 1-7, 2013. Completed surveys from 699 citizens were utilized, <br /> producing survey results with +1- 5% accuracy. Survey results are attached. <br /> In response to a Council priority, city staff also developed proposed performance <br /> metrics to monitor currently and over time the objective performance of City services as <br /> a whole. These metrics, in combination with the survey results, provide an objective <br /> overview of the City's effectiveness at delivering services in key service areas. <br /> DISCUSSION <br /> I. SURVEY RESULTS: <br /> The City Manager and executive team worked with staff from FM3 to develop the <br /> expanded survey questions. These questions were drafted to determine public opinion <br /> regarding city services and previous questions from the baseline surveys were retained <br /> to determine how these results compare with those from the 1995, 2001 and 2007 <br /> community satisfaction surveys. Survey results are attached to this report (see Exhibit <br /> A). <br /> The new survey also included research into where citizens obtain their information <br /> about the city as well as questioning the importance and performance of various city <br /> services. This expanded data can be included in future surveys to best evaluate the <br /> impacts of changes over time. <br /> Survey results will be presented in detail to the City Council on February 4th. The <br /> information will then be used by staff to modify goals or service delivery procedures, as <br /> necessary. <br /> II. PERFORMANCE METRICS: <br /> Performance metrics are an important step in organizational management and ongoing <br /> community planning processes. The City of Pleasanton has used metrics for several <br /> Page 2 of 8 <br />