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BACKGROUND On March 25, 2013, the Council conducted a public workshop for the purpose of prioritizing City Council projects for the upcoming year. During the workshop several community members requested that the City Council consider improvements to the City's Pioneer Cemetery. At its meeting on May 7, 2013, the City Council adopted its two-year work plan, which included the development of the Pleasanton Pioneer Cemetery Master Plan. The project will consider improvements to the Pioneer Cemetery including irrigation, landscaping, public/private partnerships, a veterans' memorial and maintenance and operation rules and regulations. On September '17, 2013, the City Council authorized staff to obtain proposals from qualified firms to develop a master plan for the Pioneer Cemetery and approved the formation of a seven member Ad Hoc Pioneer Cemetery Master Plan Oversight Committee (Committee) consisting of two Parks and Recreation Commissioners, one Civic Arts Commissioner, one Veterans Organization of Pleasanton representative, one Cemetery Committee (community group) representative, one Catholic Funeral and Cemetery Services representative, and one Member at Large member. To obtain qualified firms at the most reasonable price, the staff conducted a Request for Proposals (RFP) process for the development of a master plan for the Pioneer Cemetery. The RFP was advertised on the City's website and distributed to several additional firms and four (4) proposals were received by the November 1, 2013 deadline. The proposals were reviewed for content and required information submitted. Two (2) firms were invited to a panel interview, consisting of four (4) City staff and three (3) members of the Pioneer Cemetery Master Plan Oversight Committee to review and discuss the firm's proposals. Based on the quality of the proposals, related experience, and previous work history on the City of Pleasanton's Alviso Adobe Community Park, PGAdesign INC was determined to be the most responsive firm to work with the Pioneer Cemetery Master Plan Oversight Committee and City staff to develop a master plan for the Pioneer Cemetery. DISCUSSION PGAdesign INC (PGA) has partnered with Cemetery Planning Resource Alliance (CPRA) to develop the Pioneer Cemetery Master Plan. The partnership between PGA and CPRA combines the local expertise of PGA who has a strong interest in sustainable landscape design, and intimate familiarity with regional plantings, a history of solving complex site issues and experience working with the Pleasanton community, as demonstrated on the Alviso Adobe Community Park project. CPRA focuses exclusively on landscape design for cemeteries, cremation gardens and also specializes in offering comprehensive business services and financial planning and facilitates management for cemeteries. Page 2 of 3