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• Assisted numerous downtown communities providing tours and information as well as sharing the success of our organization and our downtown. • Received commendation for program achievements and recognized as both a California and National 2013 Main Street Community. • Received recognition for the downtown district as "2013 Best of..." awards by the Pleasanton Weekly. • Maintained status as a Community of Character Organization. • The PDA was one of two exclusive sponsors of Comcast's "Shop Local" campaign for the Tri- Valley. Over 400 commercials will run each month in November& December. • Focused on back-to-basic, grassroots marketing efforts to benefit our downtown businesses. While we know social media and new forms of marketing are key to the success of our downtown, there is still a strong need for traditional marketing efforts. We have re-launched a program cross-promoting between restaurants and retail businesses and also are working on creating a "Downtown Resident" day and an ongoing "Senior Day" in downtown. BUDGET In late 2009 the City and the PDA entered into a new five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district. In 2014 the budgeted assessment revenue and City matching funds are projected to be $131,000. This amount is the same amount as budgeted in 2013. As well,there are no proposed changes to the assessment formula. The annual assessment and City matching funds represent approximately 31%of the total 2014 budget and event revenue comprises 57% of the budgeted revenues (does not include reserves & appropriated funds). The Board believes it is prudent to maintain a minimum reserve of $60,000 for 2014 due to: (1)the economic forecasts for the upcoming year; and (2) a significant portion of the budget is dependent on the success of events which is contingent on weather. The budget includes a full-time Executive Director, a full-time Events & Communications Manager and a part-time Office Manager. Insurance expense includes bonding, general liability, workers compensation, event/liquor liability, Employment Practices and Board of Director's Omissions and Errors coverage. For 2014,the PDA is proposing a total of 41 events, with seven street closure days. The proposed events are as follows: 5 First Wednesday Street Parties (May, June, July, August and September); 13 Concerts in the Park in Lions Wayside Park (June through August); 2 Antique Fairs (May and October); 1 Wine Stroll (June); one Installation Mixer (January); one Annual Meeting (April); one Board Retreat (mid-year); 3 membership mixers (April, June or July and October), 2 Brew Crawls (March and October), 9 Sizzling Saturdays (every Saturday in August & September), one Downtown Magical Holiday Evening (November); one Holiday Spirit Stroll (November) and one Earlier than the Bird (November). The Board of Directors and staff of the PDA are excited about our plans for 2014. We look forward to partnering with the City of Pleasanton to keep our Downtown the vibrant heart of our wonderful city. 4