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City may later work with property owners, businesses, providers, and other partners to identify financing tools for the necessary improvements. B4. Continue to improve internal processes for reviewing projects, establishing transparent guidelines for new developments to expedite the process. Pleasanton will continue to work on providing clearer, more transparent guidelines and processes for reviewing and approving property development and improvements. The City will explore implementation of additional measures to streamline the planning and approvals process, such as establishing time tables for approvals, better tracking systems to expedite processes, and providing accurate information about project status online, and publicizing measurable improvements in the planning processes. C. Economic Health and Resilience Cl. Identify underperforming retail centers and provide assistance. The City will undertake an in-depth citywide retail analysis to obtain quantitative data on the performance of individual shopping centers, and identify those that generate low retail sales. Once the lower performing centers have been identified, the City may conduct outreach to brokers, property owners, and businesses in these centers to provide targeted assistance. Some centers may consider redevelopment to housing or mixed-use. C2. Proactively work to retain and attract current or potential retail anchors for Staples Ranch. Pleasanton will work to retain and attract automobile dealerships by reaching out to and working closely with their owners, and will continue efforts to attract an anchor for the Staples Ranch area. In addition, the Plan also identifies specific monitoring activities within each Priority Area for the City to undertake to measure progress over time. These monitoring activities coincide with the Economic Development Department's performance measurements that are tracked and reported to the City Council. In addition to developing the draft report which presents the Strategic Plan in a narrative format, the Priority Areas, strategies and implementation actions were also formatted into a chart— offered at Attachment 2 —to present the information more succinctly. The chart also includes a column that indicates if the implementation action is included on the City Council's current work plan. Inasmuch as the Economic Development Department will be the lead in implementing the Strategic Plan, it is recognized that fully addressing the Priority Areas delineated above will require the City to continue working across departments, collaborating with local businesses, property owners, educational institutions, workforce development agencies, regional agencies, and other stakeholders — much as we do today. Page 6 of 7