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For each Priority Area, a set of implementation actions was developed. These actions are sorted in order of importance for implementation; that is, the first few actions in each Priority Area (highlighted in color) are considered to be higher impact strategies with a greater potential return on investment and so should be addressed before other actions. Briefly, those actions that are considered to be of highest priority include: A. Business Development and Communication Al. Develop a program to brand Pleasanton as an innovation center. This action seeks to improve recognition of Pleasanton as a hub for innovative companies and technology investment, particularly within the aforementioned innovation sectors. Some of the actions would include production of marketing materials (hard copy and electronic) emphasizing the City's strengths for innovation, completing the Economic Assets Report, and launching new marketing initiatives. Some of these initiatives will be implemented in partnership with the Pleasanton Chamber of Commerce and other local business organizations. A2. Educate residents of Pleasanton regarding the contributions of businesses to the overall quality of life. Pleasanton will explore methods to improve residents' awareness and appreciation of the contributions of businesses to the City's overall quality of life. B. Business Environment and Workforce B1. Collaborate with Planning and other City departments to update land use and zoning policies to reflect current business needs. The City's Economic Development Department will coordinate with other City departments to craft zoning and land-use policies that create and maintain competitive employment centers. This will include exploring policies to preserve low-cost spaces that accommodate smaller firms, as well as implementing policies that enable the creation of mixed-use innovation districts. B2. Identify potential development and redevelopment sites to provide updated space, contemporary worker housing, and/or amenities. City staff will identify opportunity sites in existing employment centers or near transit that have the potential to be developed and redeveloped into housing, retail, or other amenities. The City will assist motivated property owners seeking to develop and redevelop sites that can provide amenities or housing for workers. B3. Conduct an infrastructure assessment to identify deficiencies within business centers. The City will conduct a citywide infrastructure study to assess deficiencies in high-speed data connections, street-to-structure data connections, and cellular service in its business centers. Based on the outcomes of the assessment, the Page 5 of 7