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City of Pleasanton Satisfaction Survey Proposal <br /> Page 8 <br /> • Acquire the survey sample <br /> • Pre-test survey <br /> Week 3 <br /> • Conduct telephone interviews <br /> • Produce topline results <br /> • Produce survey cross-tabulation reports <br /> • Debrief City on topline results <br /> Weeks 4-5 <br /> • Develop draft PowerPoint presentation <br /> • Submit drafts to City staff for comment <br /> • Finalize written summary report and/or PowerPoint presentation for City presentation <br /> • Presentation of the survey findings to the City Council <br /> The all-inclusive cost for the survey described in this proposal, except for any required travel, <br /> which would be billed at cost, is presented for surveys of 20- and 23- to 25-minutes in duration. <br /> Table 2 presents costs for a survey that includes a sample of 600 Pleasanton voters plus <br /> oversamples of Latino and Asian respondents; Table 3 presents costs for a survey with a sample <br /> size of 600 voters, without oversampling Latino and Asian voters. <br /> Table 2: <br /> Survey Costs (Oversampling Latino and Asian Voters) <br /> Survey length Sample Size Estimated cost <br /> 20 minutes 716 (includes oversample) $35,150 <br /> 23-25 minutes 716 (includes oversample) $39,1:50 <br /> Table 3: <br /> Survey Costs (No Oversample) <br /> Survey length Sample Size Estimated cost <br /> 20 minutes 600 (no oversample) $31,`00 <br /> 23-25 minutes 600 (no oversample) $36,900 <br /> FM3 is prepared to begin working on this important project as soon as possiEle. Should you <br /> have any questions or concerns, please contact Partner John Fairbank at (310) 828-1183 or <br /> John@FM3research.com. <br /> Fairbank, <br /> Maslin, <br /> Maul/in, <br /> Metz& <br /> Associates <br /> FM3 <br />