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City of Pleasanton Satisfaction Survey Proposal Page 5 > Parents ➢ Length of residency in Pleasanton ➢ Party affiliation Additional, new survey questions could also examine many of the following topics, and others: 6. How concerned are residents about various issues including but not limited to: i. traffic congestion ii. local cost of living iii. City's fiscal condition iv. public safety v. growth vi. local economy and jobs vii. the condition of City infrastructure (parks, streets, sidewalks, public buildings, etc.) 7. Determining residents' perceptions of City government: ➢ Do residents think their tax dollars are well-spent by City government and provide the quality of City services they expect and deserve? • Do residents regard Pleasanton's City government employees as competent, hard- working and "customer-friendly? 8. Exploring the relationship between the importance/priority residents place on individual City-provided services and residents' satisfaction with their delivery: ➢ Perceptions of importance and satisfaction are measured on quantitative scales, which allows the degree of importance/satisfaction for service functions to De characterized on a curve and sorted into high/high, high/low, low/high and low/low quadrants. ➢ The importance/satisfaction matrix is a tool for the City staff to compare City- provided services and identify possible needs for potential adjustment or reallocation of resources. 9. Examining residents' reactions to additional policy proposals being considered (or already implemented) by the City: h Do residents support or oppose possible ideas for addressing City -weds related to infrastructure, development, conservation/sustainability, parks, etc.? ➢ In what ways do residents want the City to prioritize resources as funding is cut at the state level and less revenue is likely to be collected due to a still fragile economic recovery? 10. Evaluating the City's communications with Pleasanton residents: Fairbank, Maslin, Maullin, Metz& Associates FM3