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City of Pleasanton Satisfaction Survey Proposal Page 3 Table 1: City of Pleasanton Sampling Methodology Approximate Approximate Sampling Number of Latino Number of Asian Total Interviews Sample Specifications Interviews with Oversample with Asian Oversa mple Size Latino Voters Voters Random sample of 600 registered voters plus 36 64 48 52 716 Latino and Asian oversamples Random sample of 600 36 N/A 48 N/F, 600 registered voters Questionnaire Design: FM3 proposes that the questionnaire take the average respondent about 20 to 25 minutes to complete. Given the City's interest in establishing a more traditional, robust baseline survey about City satisfaction that serves as a basis for future tracking urveys, a longer survey will give the City more flexibility and a broader range of questions for a deep assessment of opinions on a range of issues, and also allow the City to pick and choose from a wider variety of tracking questions on a subsequent poll. In the cost estimate section cf this proposal, however, the costs for a 23- to 25-minute and 20-minute survey are provided. In designing the survey questionnaire, FM3 will draw on its knowledge of publi, opinion survey methodology, its protocols from past experience in conducting resident satisfaction surveys in California cities and its knowledge of past work conducting survey research in Pleasanton. FM3's survey design will also make it possible to ascertain the degree of importance the public assigns to services and issues related to them, and to identify the extent to which satisfaction with the delivery of these services correlates with importance. In addition, FM3 will rely on the input it receives from Pleasanton's City government staff in developing the questionnaire. The questionnaire design process will begin with an initial, in- person kickoff meeting between FM3 and the City team involved in this research project. The meeting will provide the opportunity for a comprehensive discussion about thc: issues the City wishes to incorporate and explore in the survey. After the initial meeting, FM3 will draft the questionnaire and present this first draft to the City for review and comment. After collecting comments and suggestions from the City team, FM3 will revise and refine the survey questionnaire. We foresee proceeding througi several survey iterations, incorporating or responding to comments from the City, to arrive at a final Fait-bank, Muslin, luaullin, Metz& Associates FM3