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BACKGROUND <br /> In 2010, the Firehouse Arts Center opened and the City determined that a relationship <br /> with a semi-professional theater company would be a good addition to the <br /> programming. City staff met with Pacific Coast Repertory Theatre (PCRT) to discuss <br /> options for providing theatrical production services that would include: professional, <br /> artistic, technical and administrative support for three (3) annual theatrical productions. <br /> In January 2011, the City contracted with PCRT to produce four (4) shows. They <br /> included: "Cabaret", "Chicago", "Thoroughly Modern Millie" and "The Last Five Years." <br /> The 2012/2013 season included Broadway favorites: "Beauty and the Beast", "Rent" <br /> and "She Loves Me". <br /> The City's current Agreement with Pacific Coast Repertory Theatre expires on June 30, <br /> 2013. In order for the City to continue to provide theatrical production services without <br /> interruption, it conducted a Request for Proposal (RFP) process. As a result, two (2) <br /> theatre companies responded to the RFP for the theatrical production services; Tri- <br /> Valley Repertory Theatre and Pacific Coast Repertory Theatre. <br /> On October 24, 2012, a Screening Committee consisting of two (2) Civic Arts <br /> Commissioners and City Staff reviewed both proposals and interviewed both of the two <br /> (2) theatre companies. Although the Screening Committee acknowledged that both <br /> companies were qualified to provide semi-professional theatrical services, they <br /> unanimously voted to recommend Pacific Coast Repertory Theatre as the City's <br /> provider of theatrical production services. <br /> Overall, the Screening Committee and the Commission were impressed with Pacific <br /> Coast Theatre's experience, high level of professionalism and particularly their <br /> commitment to amateur/professional actor mentoring. They felt strongly that Pacific <br /> Coast Repertory Theatre would not only continue the excellent level of theater that the <br /> community had come to expect, but the City's program would continue to grow and the <br /> experiences for the community would only be more enriched. <br /> DISCUSSION <br /> Pacific Coast Repertory Theatre <br /> Pacific Coast Repertory Theatre was founded in 2010 with the purpose of bringing <br /> professional-quality musical theatre to the Tri-Valley area. PCRT strives to distinguish <br /> itself via the quality of its shows. Casts are composed of professional-level performers <br /> and include a mix of Actors Equity Association and/or long time experienced actors and <br /> dancers. PCRT's production team includes some of the Bay Area's best-known talent <br /> such as Broadway veteran Lois Grandi, formerly of Playhouse West in Walnut Creek, <br /> award-winning musical director Pat Parr, and lauded New York Times lighting designer <br /> Mike Oesch. <br /> Page 2 of 3 <br />