08 - Laserfiche WebLink

TDA 4.5 Document E(a) Page 8 Marketing for the Pleasanton Paratransit Services is completed through the City of Pleasanton Community Services Department. Pleasanton Paratransit is promoted in the Activities Guide, produced and distributed to all Pleasanton residents (28,000 households). Multi-lingual program brochures are distributed to local stores, medical offices, the library, schools, service centers, etc. One-page PPS and DTR flyers have been created as inexpensive marketing tools to use in mass mailings and distribution. The Pleasanton Paratransit Services Riders' Guide is mailed to all existing clients. It is also distributed to all new clients, local businesses, medical offices, the library, and senior housing complexes. The PPS Task Force meets quarterly and represents PPS users and social service agencies that are served by the program. This committee serves as a sounding board for new ideas and also seeks consumer input. As an advocacy group, the committee members actively complete outreach for this service. The eight annual PPS Transit Fair will be held May 1, 2013, and include transit providers from around the Bay Area. Residents will have an opportLnity to learn more about a variety of transit resources. The Access Alameda Transit Guide, developed through Alameda CTC, is also distributed to all new paratransit clients and includes info on PPS. The City of Pleasanton web site (www.cityofpleasantonca.gov) includes a paratransit information page and the paratransit application. Local transit information is coordinated through collaborative marketing efforts with LAVTA.All Pleasanton Paratransit Services printed materials include information about the services offered by LAVTA, and vice versa. V/HEELS route information and passes are available at the Pleasanton Senior Center. The PPS Supervisor serves on LAVTA's Wheels Accessible Advisory Committee and attends regular meetings in an effort to maintain smooth operations and communications. Clipper Card registration for senior BART fares is also coordinated at the Pleasanton Senior Center. Additional staff time has been allocated to complete 25 annual outreach and education sessions to local senior housing complexes, community organizations, and the local business community in an effort to market PPS services.