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Phase II: Community Engagement and A:tses,srrieni This phase encompasses the research and community process elements of the planning process. Work done during this phase identifies the community's vision and priorities, assesses needs and resources, the economic impact of the arts, and engages a broad cross-section of the community in the planning process. In addition, it creates an understanding of what the community values about the arts and how it participates, all of which form the basis for articulating how the arts enhance the community's quality of life. This phase includes two site visits. • Initial Meeting with Steering Committee, to clarify understanding of planning issues and project goals. This framework of issues and goals will be tested and modified trough Phase II, the community research process. • Tour of Pleasanton, observing and documenting the arts and cultural resources of the City. tt Ongoing coordination of periodic meetings of the Steering Committee, including providing summary written and oral reports on various aspects of the plan as it develops. The consultant will work with the Committee to develop a Vision and Mission Statement for the development of the arts in Pleasanton. This vision statement will grow out of the consultant's in-depth community engagement. • An Initial Community Town Hall Meeting to allow open community input on issues of vision, goals and priorities. • Key Person Interviews conducted by the consultants with cultural stakeholders, public officials, funders, media representatives, etc., to explore and develop key issues. Focus Group Meetings conducted to allow for in-depth exploration of selected issues. • Online Community Opinion Survey, to assess the Pleasanton arts audience, including residents and local workers, profile their participation in arts and cultural activities, and determine their cultural needs and preferences. This survey is an excellent tool for reaching beyond the usual arts stakeholders and learning critical information about residents' cultural interests and vision for their community. « Review and assessment of Current City Arts Programs and Services, including ways to integrate the arts programs with other City activities, such as Senior Services and Teen and Youth Services. • Assess City-operated Cultural Facilities, to examine current usage and capacities and recommend improvements. This assessment will include the Firehouse Arts Center, the Amador Theater, the Alviso Adobe, the Milking Barn. the Cultural Arts Center, the Senior Center, the Veterans' Memorial Building, and the Century House, plus City-owned public art installations. • Comparative Research of up to Six Cities, to create benchmarks against which to assess Pleasanton's mix of cultural programs, activities and facilities. We will identify comparison cities in consultation with the Steering Committee. • Assessment of Community Arts and Cultural Needs, including current and projected needs, based on the sum total of community research. Community needs will be prioritized for the purpose of developing of recommended programs, uses of public funding, initiatives and facilities.