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EXHIBIT A Scope of Services Based upon the City's RFQ dated March 2, 2012, and from input gathered with Community Services staff, as well as the interview panel, the following Scope of Services is offered to satisfy the needs of the community to develop a thorough and thoughtful Parks and Recreation Master Plan. A. Background Research, Demographics and Trends Analysis Concurrent with the Public Involvement Process tasks, a body of work is envisioned to establish an understanding of the unique attributes, distinctive competencies and initiatives of the City of Pleasanton; identify trends that impact the provision of recreation services and issues that may be addressed by the City; and review historical and forecast population and demography trends as context. Each of these tasks provides valuable building blocks for assessing existing and future community need for recreation programs and recreation facilities and the role the City may play in supplying that need. REVIEW OF EXISTING DOCUMENTS Throughout the design and input process,the Consultant Team will assist the City to identify and refine a vision and direction for Pleasanton's recreation and park facilities. The process starts with the Consultant Team establishing a good working relationship with City staff and gaining an understanding of previous efforts. We will review, summarize and include in the final Master Plan by reference the existing documentation for items such as the 2010 Pedestrian and Bicycle Master Plan, the Cultural Arts Master Plan, the 2002 Downtown Specific Plan, the 2010 Youth Master Plan, the 2007 Public Art Master Plan and the in-progress Pleasanton Unified School District Master Plan.A list of other existing documents expected to be provided by the City such as budgets, facility inventories, previously planned park site plans, organizational charts, etc. will be generated and submitted by the Consultant Team. We will facilitate a Consultant Team/City Staff kickoff meeting to begin the working relationships, convey our understanding of the above listed documents and begin the planning for the community input process and survey questionnaire. COMMUNITY PROFILE Understanding the needs and preferences of the Pleasanton community depends on an understanding of the population and its demographic characteristics from a historical perspective, in current terms,as well as a view to the future. Demographic characteristics have been demonstrated to be dependent variables in recreating patterns and preferences, suggesting that these characteristics can be used as predictors of future recreation needs. Steps in this trends analysis include a review of historical population trends in the City and the region as well as a forecast for change in the future. A demographic profile for the residents of Pleasanton will be compiled examining change historically by age, ethnicity, etc. to reveal how community demography has been evolving, creating a foundation for anticipating future demography in the City. This approach to analyzing the resident community acknowledges that today's decisions regarding recreation programs and facilities must accommodate an understanding of the forecast for population growth as well as change in demography of the community. COMMUNITY ISSUES AND RECREATION TRENDS ANALYSIS Using data and conclusions from the Community Profile task outlined,we will research trends and issues information relevant to the City of Pleasanton through resources such as American Demographics, Institute of the Future, CPRS, NRPA, Outdoor Industry Association Surveys and others to complete an