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PC 091411
City of Pleasanton
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PC 091411
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CITY CLERK
CITY CLERK - TYPE
MINUTES
DOCUMENT DATE
9/14/2011
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said nothing about the sign and its approval. She added that she was not able to <br />confirm with Mr. Pavan if and how this was complied with. <br /> <br />Ms. Moore stated noted that the back side of development is not a solid building and <br />that her neighborhood will also be contending with illumination from the very large <br />window, on top of which would be the nine signs. She reiterated her request to find <br />another way to advertise what is in those buildings. <br /> <br />Chair Narum asked Ms. Moore if her concern was for signs on the buildings facing <br />Valley Avenue. <br /> <br />Ms. Moore said yes. She added that it is her understanding that window paintings were <br />removed from the plan but the condition that they are subject to the discretion and <br />approval of the tenant is vague. She requested that this be set forth clearly in writing <br />prior to the implementation of the development so that when big sale signs come up on <br />the windows and they need to call Code Enforcement, they can show the document to <br />the Code Enforcement Officer. <br /> <br />Ken Rodriques, FAIA, project architect, introduced Jim Reuter, Property Development <br />Centers, and stated that the signage proposed along Valley Avenue is consistent with <br />and does not exceed the provisions of the Sign Ordinance. He added that they <br />are sensitive to tenant window signs and indicated that these have been removed from <br />the application, with any future signs being required to come before the Commission for <br />specific approval. <br /> <br />THE PUBLIC HEARING WAS CLOSED. <br /> <br />Chair Narum requested Mr. Pavan to answer Ms. <br /> <br />Mr. Pavan noted that page 25 of the project plans, which shows the west elevations of <br />the Shop 5 and Shop 6 buildings, establishes the maximum number of sign locations for <br />the east-facing elevations on Valley Avenue at five signs for Shop 5 and three signs for <br />Shop 6. He indicated that the sign locations are predicated on what the tenant will <br />propose to the landlord, which would ultimately come to staff. With respect to the height <br />of the signs, Mr. Pavan stated that the maximum height is fixed at 30 inches, which is <br />proportionate to the standard 70 percent of the fascia height. He added that he <br />recommended the Commission allow for a six- inch drop below the sign for lower-case <br />feet letters or for script-style letters. <br /> <br />Mr. Pavan stated that the aspect of this project is to allow flexibility, within reason, <br />without resulting in obnoxious and obtrusive signs and that staff feels the current <br />program achieves that. He noted that, for example, the halo-lit and gooseneck letters <br />are a warm glow to the street versus the intensity of an internally illuminated sign. He <br />added that the one square foot of tenant space matches the sign standard employed for <br />the Downtown area. <br /> <br />PLANNING COMMISSION MINUTES, September 14, 2011 Page 4 of 28 <br /> <br />
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