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BACKGROUND The City's most recent traffic data collection efforts were completed in spring 2010. Since that time significant regional and local transportation improvements, nearby development, and the economy — among other factors — have affected travel patterns and traffic volumes throughout Pleasanton. Collecting peak hour traffic data helps staff quantify these effects. DISCUSSION Traffic data collection services will include peak hour morning and afternoon traffic counts at 134 locations throughout Pleasanton and will include vehicle, pedestrian and bicycle turning movement counts and vehicle classification data. Traffic volume and classification data will be utilized by City staff in a number of ways, including: • Validating, updating and calibrating traffic signal timing and signal coordination at signalized intersections; • Analyzing and prioritizing future traffic signal funding and construction at intersections as identified in the City's General Plan; • Comparing traffic data from previous years to identify emerging travel patterns and traffic volume changes; • Calibrating the City's traffic signal system detectors (i.e. "Count Loops") to improve system performance; • Validating the City's travel demand model; • Determining the near term need for future transportation improvement projects identified in the General Plan; • Using in various traffic impact studies and other transportation planning efforts. In December 2011, staff solicited prospective traffic firms through the Request for Proposals process. In January staff received four (4) proposals from qualified traffic data collection firms. Staff identified Quality Counts, LLC as the preferred company for the project. Quality Counts, LLC has completed similar work for other jurisdictions, including the City's recent 2010 traffic data collection. Their work has been reliable and professional. The proposed work will be for an amount not to exceed $34,840. Submitt d by: Fiscal Review: Approv by: i nan h Emily Wagner Nelson Fialho Director of Director of Finance City Manager Community Development Attachments: 1. Professional Services Agreement Page 2 of 2