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PC 081011
City of Pleasanton
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BOARDS AND COMMISSIONS
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PLANNING
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MINUTES
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2011
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PC 081011
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8/10/2017 3:14:47 PM
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10/3/2011 3:47:24 PM
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CITY CLERK
CITY CLERK - TYPE
MINUTES
DOCUMENT DATE
8/10/2011
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Mr. Abbott replied that he cannot speak for what is there right now as it was that way <br />when he came into the picture. He then explained that the basis for their request and <br />what they are trying to achieve is to have 18 inches to the bottom of the lowest price, <br />which is the diesel price, and 18 inches of landscape in the foreground. He added that <br />the reality is they will do what needs to be done and find some ways and measures to <br />make sure the pricing can be seen. <br /> <br />noted that what he sees on the screen is very different from <br />what he has in front of him. He asked if there was a color board, to which the applicant <br />replied that the Commissioners are passing it around. After viewing the board, <br />noted that the colors look much closer to what is on the screen <br />than what he has. <br /> <br />Mr. Abbott agreed that the two colors on the Danville elevation are nowhere near the <br />contrast on the printed copies. <br /> <br />Chair Narum stated that when this area was built, there was a lot of discussion and <br />emphasis on making it look like residential and blend in with the housing behind it. She <br />noted that one of the things she really likes about the current signage is the area that <br />states T because it strikes her as residential. She added that she <br />understands why the applicant does not want it to say Bernal Corners because it is not <br />anywhere near the ExtraMile; however, she asked Mr. Abbott if they would consider <br />T there. <br /> <br />Commissioner Blank stated that an equal case could be argued that Bernal Corners is <br />very neighborhood. He indicated that he thinks there will be a lot of possibilities when <br />potential solutions are proposed. <br /> <br />Chair Narum stated that she does not disagree with Bernal Corners but assumed that <br />it has to do with branding. <br /> <br />Mr. Abbott stated that one reason they have a singular chilled wine band color over the <br />ExtraMile Market is because the center door is split, and people can go either way. He <br />noted that the ExtraMile Market entrance is the entrance to the right, and they struggled <br />with what to do with the middle, whether they should put a band there as well and <br />ExtraMile Market over it. He added that while there is room in the signage program to <br />do this, it does not make sense. He stated that strictly from his perspective, there would <br />be more balance to put Bernal Corners at the center, with the ExtraMile Market and the <br />Jack in the Box on either side. <br /> <br />Commissioner Blank asked if Mr. Abbott if he has spent any time watching the facility. <br /> <br />Mr. Abbott replied that he did so for about one to one-and-a-half hours. <br /> <br />PLANNING COMMISSION MINUTES, August 10, 2011 Page 6 of 15 <br /> <br />
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