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Councilmember McGovern said the campaign is a great idea; it appears to be very cost - effective through use of social media, and she thanked everybody for their work. Ms. Ott said when they rolled the campaign out to local merchants, they want to take extra merchant tool kits back to the people in their buildings and shopping center and Economic Vitality Committee members have also agreed to go to individual businesses to make sure they capture everybody. They hope to have the campaign also continue on after the holiday season. 13. Consider adoption of a resolution approving joint cooperative efforts with the City of Livermore regarding the Livermore Airport Assistant City Attorney Larissa Seto gave the staff report and said the Livermore Municipal Airport has been operating in the Tri- Valley for over 40 years. The airport provides a regional economic benefit to local businesses, as well as providing public safety and emergency response capabilities that benefit the public safety of all communities in the Tri - Valley. It is a base for privately -owned aircraft and provides related services such as fueling, maintenance, and flight school services. Earlier this year, the City of Livermore adopted a General Plan amendment and rezoning in their area to create an Airport Zoning District which effectively repealed a 1975 Airport Master Plan. In addition to adopting their General Plan amendments, Livermore approved operational and development policies for the airport. They addressed issues concerning noise, and the EIR addressed concerns and issues of Pleasanton residents and of the City Council. The City of Pleasanton commented on the EIR, the Council discussed whether or not there should be some re- analysis by Livermore based on the fact they are the City's neighbor and the need to address concerns of both communities, as the airport provides a regional benefit. Ms. Seto noted that a main concern raised has been airport noise. Some people feel there are nighttime operations that cause disturbances, as well as daytime airport activity. Comments are always tempered by the fact that there are several pre - emptions of airport noise regulation. Some Bay area airports have local noise regulations but those took effect locally pre -1991. Then, in 1991 the Federal government decided that local airports could no longer regulate as to noise, and as long as operational aircraft meet FAA standards, they are allowed to operate, and local agencies cannot have separate noise regulations. Therefore, they have a lot of voluntary measures. Pleasanton has followed Livermore's rezoning and worked cooperatively with them, a Council subcommittee of Councilmembers McGovern and Sullivan met with their counterparts in Livermore to discuss Pleasanton's concerns about the plans and how it would affect Pleasanton and Livermore residents. This resulted in the Resolution for Joint Cooperative Efforts for the Livermore Airport, which follows up with some of their own interests adopted already in those policies. The City of Livermore adopted the same resolution as is before the City Council tonight. She reviewed the six issues where there was some joint cooperation with Livermore: (1) Coordinate efforts to change Federal law to phase -out old noisy jets; (2) Establish a community forum of stakeholders to evaluate noise concerns; (3) Consider implementation of technology and mitigation measures to address noise; (4) Provide more access to the public about airport noise; (5) Coordinate future noise studies; (6) Resume regular, quarterly meetings of the Livermore /Pleasanton Liaison Committee. City Council Minutes Page 4 of 10 September 21, 2010