RES 10352 - Laserfiche WebLink

SECTION 5. The name of the district shall remain the Tri- Valley Tourism Business Improvement District. SECTION 6. The TVCVB proposes to administer marketing programs to promote the Tri Valley area as a tourism destination and to fund projects, programs, and activities that benefit lodging businesses within the boundaries of the District. SECTION 7. Assessment rates are a flat $2.00 per occupied room per night on short term (stays less than 31 days) stays in lodging businesses. This assessment shall not increase in years one through three. In years four and five, the assessment may be increased annually up to an additional ten cents ($0.10) per occupied room per night upon a majority vote of the TVCVB Board of Directors. Based on the benefit received, assessments will not be collected on stays of more than thirty (30) consecutive days, nor on stays by government employees on government business. Assessments pursuant to the TVTBID shall not include room rental revenue resulting from stays pursuant to contracts executed prior to adoption of the Ordinance renewing the TVTBID. SECTION 8. Each city and town shall be responsible for collecting the assessments from the lodging businesses within their respective jurisdiction. All lodging businesses available to the public with thirty -five rooms or more, including new lodging businesses which open during the term of the district, shall be subject to the assessment. Assessments pursuant to the TVTBID shall not be included in gross room rental revenue for purposes of determining the amount of transient occupancy tax. SECTION 9. The TVTBID will have a five -year term. SECTION 10. It is estimated that the total annual assessments will be $1,520,000. The assessments levied for the TVTBID shall be applied towards marketing and promotions to increase tourism and market the Tri Valley area as a tourist, meeting, and event destination. Funds remaining at the end of any year may be used in subsequent years in which TVTBID assessments are levied as long as they are used consistent with the requirements of this Resolution. If the term of the TVTBID is not extended beyond five years (or if the term of the TVTBID is less than five years) and there are funds remaining at the end of the term, such funds may be used for purposes consistent with the requirements of this Resolution. SECTION 11. The cities of Livermore, Dublin, and San Ramon and the town of Danville shall transmit their collected assessments to the City of Pleasanton which shall administer the funds collected. SECTION 12. No bonds will be issued for the TVTBID. SECTION 13. The time and place for the first public hearing and introduction of the ordinance to renew the TVTBID and the levy of assessments are set for June 1, 2010, at 7:00 p.m., or as soon thereafter as the matter may be heard, at the Council Chambers located at 200 Old Bernal Avenue, Pleasanton, CA 94566. SECTION 14. The time and place for the public hearing and second reading and adoption of the ordinance to renew the TVTBID and the levy of the assessments are set for June 15, 2010 at 7:00 p.m. at the City of Pleasanton City Council Chambers, 200 Old Bernal Avenue, Pleasanton, California. The Pleasanton City Clerk is to provide written notice to the lodging businesses of the date and time of the public hearings.