07 - Laserfiche WebLink

THE CITY OF CITY COUNCIL AGENDA REPORT 7 pL£ASANTON. April 20, 2010 Economic Development TITLE: RESOLUTIONS OF INTENTION TO RENEW THE TRI- VALLEY TOURISM BUSINESS IMPROVEMENT DISTRICT AND REQUESTING CONSENT TO ADMINISTER ASSESSMENTS SUMMARY For the past four years, the Tri- Valley Convention Visitors Bureau has been managing the Tri Valley Tourism Business Improvement District. Over this time, the CVB has come to recognize additional opportunities to engage in tourism promotion and marketing of the Tri Valley but has been constrained by the district's budget. After consideration of options for generating additional revenue, the CVB board has determined that renewing the district with an increase from $1.00 to $2.00 per occupied room night is optimal, as well as comparable with tourism business improvement districts throughout the region and state. This will allow the CVB to extend its efforts while continuing to be self- sustaining. RECOMMENDATION Adopt Resolution of Intention to Renew the Tri Valley Tourism Business Improvement District, Resolution Declaring Intention to Modify the Management District Plan, Resolution Requesting Consent from the Cities of Livermore, Dublin and San Ramon and the Town of Danville to Renew the Tri Valley Tourism Business Improvement District and Administer Assessments, and a Notice of Public Hearing Concerning Renewal of the Tri Valley Tourism Business Improvement District FINANCIAL STATEMENT There is no significant fiscal impact to the City. The City's Tri Valley Convention Visitors Bureau membership dues will continue at the city membership rate of $2,500 annually. Staff costs generated by the administration of the assessment district and /or the collection of funds will continue to be offset by the administrative fees received as described in the Management District Plan.