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PC 032509
City of Pleasanton
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PC 032509
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CITY CLERK
CITY CLERK - TYPE
MINUTES
DOCUMENT DATE
3/25/2009
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b. PSDR-388, Steve Peterson <br />Application for sign design review approval for a master sign program <br />and new “Comerica Bank” tenant signage for a commercial building <br />located at 600 Main Street. Zoning for the property is C-C (Central <br />Commercial), Downtown Revitalization, Core Area Overlay District. <br />Commissioner Olson recused himself from participating on the item due to a conflict <br />of interest. <br />Steve Otto presented the staff report and described the scope, layout, and key <br />elements of the application. <br />Commissioner Blank inquired what the window signs would consist of and if the sign <br />program includes signs mounted off the glass or large posters hanging six inches <br />behind the glass. <br />Mr. Otto replied that the window signs would be vinyl letters and taped on the <br />window. With respect to signs off or behind the glass, he stated that while they are <br />not specifically included in the program but that they are considered as window signs <br />and would need to conform to City regulations. <br />Commissioner Blank inquired if there would be any value in specifying that in the <br />conditions to ensure compliance. <br />Mr. Otto replied that the Commission would have the ability to appeal any such signs <br />that staff approves as in conformance to City regulations. <br />Commissioner Blank inquired what the process for over-the-counter sign approvals <br />are and if the signs are limited to 25 percent of the window space. He further <br />inquired if there were standards for colors and fonts and what would happen if the <br />logos included offensive or loud colors. <br />Mr. Otto replied that 25 percent is correct, the colors are specified as either gold or <br />white. He added that different colors are allowed for the logo as staff cannot require <br />that the tenants change their logos. <br />Ms. Seto stated that there are various issues regarding the City’s inability to tell <br />people that they have to change their logo if they are in a designer color. She added <br />that the City can limit the size of the logo but cannot tell companies their logo must <br />look different than their registered trademark. <br />Commissioner Blank inquired if the Commission could prohibit window signs or <br />indicate that no logo signs would be allowed to be placed in windows. <br />Ms. Seto and Mr. Otto both agreed that the Commission could do that. <br />PLANNING COMMISSION MINUTES, March 25, 2009 Page 10 of 27 <br /> <br />
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