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B. All signs for businesses not having any frontage on <br /> Main Street shall conform to the requirements set forth in <br /> the Downtown Pleasanton Design Guidelines and this <br /> subsection. The total area of all signs facing any street <br /> shall not exceed one (1) square foot for each linear front <br /> foot of business establishment on such a street, provided <br /> that a business having less than 20 feet of frontage on a <br /> street shall be permitted up to 20 square feet of sign area. <br /> <br /> 1. Any sign of a type allowed in Subsection (A) above <br />shall meet the criteria established in this subsection for that <br />particular sign type. <br /> <br /> 2. Residential properties lawfully converted to <br />non-residential uses shall be allowed one sign only and it shall <br />be either a wall sign or a freestanding sign. <br /> <br /> Freestanding signs as allowed under this section <br />shall conform to the following: <br /> <br /> a) twelve (12) square feet maximum size; <br /> b) four (4) feet maximum height; <br /> c) sign must be placed parallel to the principal <br /> <br /> street frontage and set back from the street at <br /> least one-third (1/3) the distance between the <br /> edge of the sidewalk nearest the existing <br /> structure and the plane of the front facade of <br /> that structure; <br /> <br /> d) the base of the sign must be incorporated in a <br /> <br /> landscaped solution; <br /> <br /> - 16 - <br /> <br /> <br />