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CITY COUNCIL OF THE CITY OF PLEASANTON <br /> <br /> ALAMEDA COUNTY, CALIFORNIA <br /> <br /> ORDINANCE NO. 1225 <br /> <br /> AN ORDINANCE AMENDING CHAPTER 2, TITLE II OF THE <br /> ORDINANCE CODE OF THE CITY OF PLEASANTON ESTABLISHING A <br /> ZONING OVERLAY DISTRICT PROVIDING FOR URBAN <br /> REVITALIZATION THROUGH STRICT REGULATION OR CERTAIN <br /> DESCRIBED AREAS OF DOWNTOWN BY ADDING ARTICLE 34 <br /> <br />WHEREAS, the Pleasanton City Council hereby finds and declares <br /> with respect to that downtown commercial area <br /> hereinafter designated as the Downtown Revitalization <br /> District ("District") in Section Two hereof: <br /> <br /> (a) The District has a unique architectural character <br /> formed by the built context of groups of structures <br /> which, taken together, have architectural <br /> significance representing an important part of <br /> Pleasanton's commercial past and cultural heritage. <br /> <br /> (b) The District contains Pleasanton's first and <br /> traditional commercial district. The trend toward <br /> master planned regional shopping centers marked the <br /> start of the decline of this area as a commercial <br /> center vital to the region. Through neglect, the <br /> District has suffered some physical deterioration. <br /> This deterioration, together with the commercial <br /> decline, has resulted in a public perception of the <br /> area as a less convenient, less desirable and less <br /> safe destination than the modern regional shopping <br /> center. These factors are accelerating the <br /> District's decline. <br /> <br /> (c) Downtown Pleasanton can become the symbol of a <br /> revitalized community. It represents a significant <br /> urban resource which can become through these <br /> regulations implementing the General Plan and <br /> assuring and encouraging conservation and <br /> revitalization, an important commercial center <br /> successfully competing with modern regional shopping <br /> centers. The District through these regulations and <br /> the cooperative effort of property owners and <br /> private enterprise can become a regional, as well as <br /> local, destination for shopping in a <br /> pedestrian-scaled and oriented environment. <br /> <br /> (d) Main Street is the major element of the pedestrian <br /> environment sought to be created and protected in <br /> Downtown Pleasanton. It possesses various remaining <br /> examples of the architectural styles of Downtown <br /> Pleasanton's commercial heyday when pedestrians not <br /> cars were king. Vehicular uses of property along <br /> <br /> - 1 - <br /> <br /> <br />